The Inevitable News

October 2012
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WWF-Canada has launched a new public awareness campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on “The Inevitable News”, a news channel that covers the news “before it happens”. A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the ‘breaking news’ of an ‘inevitable’ oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the ‘disaster’.

Advertising Agency: John st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Associate Creative Director / Art Director: Nellie Kim
Associate Creative Director / Copywriter: Chris Hirsch
Agency Producers: Christine Stephens, Shawna McPeek
Agency Digital Producer: Cas Binnington, Ryan O'Hagan
Account Team Lead: Melissa Tobenstein
Account Executive: Amelia MacGregor
Director: Christopher Hutsul
Production Company: Soft Citizen
Editor: Ross Birchall / Bijou Editorial
Visual FX: Track & Field
Music / Audio: Vapor Music
Colour: Redlab Digital
2nd Unit: Nicole Dorsey
Photography: Todd Duym

Comments (5)

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10pencils's picture
148 Activity Scores

For an issue this serious, the approach was wrong. The attempt at slight humour only had a reverse effect on me.