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WWF: Save biodiversity

Are we missing something. Save biodiversity. For a living planet. WWF.

This commercial ran just before the feature film.

Advertising Agency: Germaine, Belgium
Creative Director: Dirk Domen
Art Director: Gilles Stienon
Copywriter: Tim Vercauteren
Aired: October 2009

18 comments

Guest's picture
Guest

first thought

Migzter13's picture
Migzter13
973 pencils

Nice! I love Leo the Lion!! I guess nothing's the same without animals.
Kinda ironic too.. MGM is having bankruptvy problems as of late right?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

this is like 2 years old!
but still good.

pierrelastname's picture
pierrelastname
2869 pencils

ultra done, school think....

WeirdDog's picture
WeirdDog
209 pencils

I think before start thinking you should made a search for older campaigns of your client.
I know that it doesn't sounds good but this idea done before,
years ago for wwf (logo's of Metro Goldwyn Mayer, Puma, Peugeot etc whithout animals)

Keep trying.

Guest's picture
Guest

I think it would be a bigger deal if it was stolen from another company's. But this is WWF repeating its own ad pattern, what's wrong with that?

Guest's picture
Guest

i had a school partner who even won a festival with this ad like 5 years ago!

sirvan's picture
sirvan
29870 pencils

Good idea, but the copy's all wrong.

+++

"I love some things, and don't love some other things."

oshe's picture
oshe
852 pencils

no music, no drama, no art direction, no idea.

silvi's picture
silvi
4172 pencils

I like simplicity

CurryJ's picture
CurryJ
955 pencils

You might as well have just made it a print ad...

================================================
I think; therefore I am

petimadmoiselle's picture
petimadmoiselle
127 pencils

I completely agree. Total waste of TV space.

Grace's picture
Grace

Meh

terrazo2k2's picture
terrazo2k2
11 pencils

Always simple is better. If it was done in the past and now we're all talking about it, then is re-borning

anHiiieeta's picture
anHiiieeta
328 pencils

beautiful ad.

Guest's picture
Guest

It was never Scholz & Friends. It was done at Saatchi in Budapest.

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