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WWF Earth Hour: Moths

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Copywriter: Mike Felix
Art Director: Matt Swinburne
Production: PLAZA
Director: Dave Klaiber
Producer: Susannah DiLallo
Post Production: Cutting Edge
Editor: Danny Tait

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11 comments

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Works for me. Nice ones Leos

Advertising @ chinaSMACK
http://advertising.chinasmack.com

TommyO's picture
TommyO
1866 pencils

Very nice!

morse's picture
morse
15590 pencils

Very nice. Scared me enough to switch off the lights. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Parull's picture
Parull
3 pencils

If they would have shown the man hitting the bulb and then cracking it off.. and then sit in terror in dark...won't that be more dramatic?

100proof's picture
100proof
14 pencils

Or at least have a sort of bulb that you can't break (maybe a chandelier or pendant of some sort). This was the only flaw in my eyes, still an awesome ad regardless!

sirvan's picture
sirvan
29870 pencils

Simple insight, fun execution.

+++

"I love some things, and don't love some other things."

Prof's picture
Prof
1453 pencils

hilarious idea

Quite really.

Manoma's picture
Manoma
1093 pencils

Excellent !!!

jagadeesh's picture
jagadeesh
749 pencils

clever..beautiful copy,it tied the whole ad together..i love it..

Wordnerd's picture
Wordnerd
6662 pencils

Ha! very nice!

Glut's picture
Glut
3947 pencils

Nice!

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