Fire and Ice

December 2009
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Produced by Eight VFX and directed by Jean-Marc Demmer and Fred Hopp, the new, all-CG "Solstice 5" for Wrigley's conveys the "warm and cool winter" flavor with a playful show of extremes. The collaboration between Eight VFX and BBDO Toronto turns the science of flavor-making into an event that is both is explosive...and chilling.

As the commercial opens, we find ourselves in an enormous - presumably secret - location (the brand's shadowy '5' logo stenciled on the rear wall offers only a hint of context). Camera moves in on a glass sphere in which the Solstice 5 package is housed. The package bursts into a huge fireball; not only does it withstand the heat, it gradually turns cold. The temperature drops rapidly, causing the package to become encased in ice. Finally, the glass shatters, falling away to reveal the striking Solstice 5 box intact.

Advertising Agency: BBDO Toronto, Canada
Writer: Jamie Marcovitch
Art Director: Todd Cornelius
Creative Director: Ian MacKellar
Producer: Adriana Laborde
Production / VFX: Eight VFX
Directors: Jean-Marc Demmer, Fred Hopp
VFX EP: Baptiste Andrieux
VFX Supervisor: Jean-Marc Demmer
CG Supervisor: Fred Hopp
CG Artists: Mathias Jourdes, Shuichi Nakamara, Chein-I Kao
VFX Producer: Marsi Frey
Music House: Ta2 Music
Audio Director: Tommy Zee

Comments (5)

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Highest Rated

mgriff21's picture
592 Activity Scores

agreed. gum ads are always false promises. Nice special effects though

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?


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