Wrigley 5 Gum: Rain

Advertising Agency: Energy BBDO, Chicago, USA / AMV BBDO, London, UK
Director: Dante Ariola


Ed Mintone's picture
Ed Mintone
585 pencils

smartest of the pack

pixelbomb1's picture
2555 pencils

first time i saw the pack i ask my wife? is that a condom box?

Arnold Santillan

kalpesh78's picture
2580 pencils

nice unusual execution for a chewing gum..

ideas....30 minutes nahi toh free.

Salet's picture
288 pencils

Yep. If I see it at a store I'll probably pick up a pack.

klaussnow's picture
1675 pencils

this is retarded, and bbdo has another offshoot called Energy?

... its already been done...

$$$'s picture

Energy BBDO is the name of the Chicago office of BBDO.

ellehcimeo's picture
3522 pencils

Okay. That looked cool to do. I won't buy the gum because of these spots. I'll buy because of the name.

yaqui's picture
24 pencils

I picked a box in a drug store just because I liked the package. It was called FLARE instead of RAIN. and it has a 5 just like this one but on fire. Surprisingly the gum was hella good. I like the clip. Talk about production values.

Edo's picture

I wanna get on that thing!

Miguel's picture

This is the best one of all of them

tjb1970's picture
492 pencils

definitely the best one, but still a pretty weak campaign overall.

hang-the-dj's picture
1262 pencils

Why not just make a kick ass 2 minute short film instead? With an actual idea in it.

That'd be a better way to spend a couple hundred thousand. And a lot more entertaining too.

Beatboxer's picture
1517 pencils

How come a gum brand has so much money to spend in its communication?

Unless it's a group with lots of brands and market power, and they want to elevate this particular brand, for some particular reason...

saraz's picture
2 pencils

this one was excellent to me. but i like how the three will each appeal to different people according to what they would like. am dying to try them.

NomadDCLXVI's picture
443 pencils

for me Rain is the best and the Flare the second - first one is the weakest link in the chain. Realy huge money spent, it can not stay unnoticed. It's not easy to say was it worth it... but execution is perfect - eye candy.


Guest's picture

Wth? this is so weird o.o

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