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Wrigley 5 Gum: Rain

Advertising Agency: Energy BBDO, Chicago, USA / AMV BBDO, London, UK
Director: Dante Ariola

16 comments

Ed Mintone's picture
Ed Mintone
585 pencils

smartest of the pack

pixelbomb1's picture
pixelbomb1
2555 pencils

first time i saw the pack i ask my wife? is that a condom box?

Sincerely,
Arnold Santillan
714-206-2459

kalpesh78's picture
kalpesh78
2580 pencils

nice unusual execution for a chewing gum..

ideas....30 minutes nahi toh free.

Salet's picture
Salet
288 pencils

Yep. If I see it at a store I'll probably pick up a pack.

klaussnow's picture
klaussnow
1675 pencils

this is retarded, and bbdo has another offshoot called Energy?

... its already been done...

$$$'s picture
$$$

Energy BBDO is the name of the Chicago office of BBDO.

ellehcimeo's picture
ellehcimeo
3522 pencils

Okay. That looked cool to do. I won't buy the gum because of these spots. I'll buy because of the name.

yaqui's picture
yaqui
24 pencils

I picked a box in a drug store just because I liked the package. It was called FLARE instead of RAIN. and it has a 5 just like this one but on fire. Surprisingly the gum was hella good. I like the clip. Talk about production values.

Edo's picture
Edo

I wanna get on that thing!

Miguel's picture
Miguel

This is the best one of all of them

tjb1970's picture
tjb1970
491 pencils

definitely the best one, but still a pretty weak campaign overall.

hang-the-dj's picture
hang-the-dj
1262 pencils

Why not just make a kick ass 2 minute short film instead? With an actual idea in it.

That'd be a better way to spend a couple hundred thousand. And a lot more entertaining too.

Beatboxer's picture
Beatboxer
1519 pencils

How come a gum brand has so much money to spend in its communication?

Unless it's a group with lots of brands and market power, and they want to elevate this particular brand, for some particular reason...

saraz's picture
saraz
2 pencils

this one was excellent to me. but i like how the three will each appeal to different people according to what they would like. am dying to try them.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

for me Rain is the best and the Flare the second - first one is the weakest link in the chain. Realy huge money spent, it can not stay unnoticed. It's not easy to say was it worth it... but execution is perfect - eye candy.

dclxvi

Guest's picture
Guest

Wth? this is so weird o.o

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