Wrigley 5 Gum: Cobalt

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Advertising Agency: Energy BBDO, Chicago, USA / AMV BBDO, London, UK
Director: Dante Ariola

Your rating: None Average: 4.8 (18 votes)

Comments

Ed Mintone's picture
Submitted by Ed Mintone on Thu, 2007-08-16 07:59.

must be cool to have a budget

Submitted by ryzhkov on Thu, 2007-08-16 08:07.

omg this is awesome. i want to buy it now. )

Submitted by Not Woody Kay (not verified) on Thu, 2007-08-16 08:29.

Much ado about nothing.

Submitted by dean (not verified) on Thu, 2007-08-16 10:13.

Fantastic. Great spot

Submitted by kyao888 on Thu, 2007-08-16 10:19.

This is crazy. So much money spent on a pack of gum ad. Interesting tho.

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Submitted by kalpesh78 on Thu, 2007-08-16 10:43.

nice ads... totally different look n feel for a chewing gum ad..

ideas....30 minutes nahi toh free.

Submitted by Spanky on Thu, 2007-08-16 11:16.

proof that with enough money, you can polish a turd.

Submitted by ellehcimeo on Thu, 2007-08-16 11:58.

I just really enjoyed watching the spot. Reminds me of a film, Contact with Jodie Foster.
Will I buy the gum? Not because of this spot. Because of the name. 5 gum. Love the name.

Submitted by Ad Junkie At Large on Sat, 2007-08-18 14:19.

Jodie Foster haha thats exactly what i was thinking

Submitted by esotericusername on Thu, 2007-08-16 13:53.

not good, in fact, it's bad. I don't care how much money they threw at it. Doesn't work.

Submitted by flo on Thu, 2007-08-16 16:27.

Wow, this is really high quality work!

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Submitted by Edo (not verified) on Thu, 2007-08-16 18:03.

High quality production and budget.
Not so high quality idea.

Submitted by tjb1970 on Thu, 2007-08-16 19:36.

wow, really bad.

Submitted by Beatboxer on Fri, 2007-08-17 06:40.

Fabulous, beautiful and expensive piece of crap.

Where's Jodie Foster, by the way?

Submitted by ellehcimeo on Mon, 2007-08-20 16:01.

It just reminded me of the movie "Contact" with Jodie Foster in it. She's not in this spot. The style and graphics reminded me of that movie. :)

Submitted by tbtf (not verified) on Sun, 2007-08-19 13:08.

Thousands spent on execution and a ten second tag. (If you're going to spend that much on production, why not cap it off with a killer tag?)

Submitted by travisriririririr (not verified) on Sat, 2007-08-25 10:57.

I just tried it.....all it is is repackaged wrigley spearamint. Pretty common move. Bland.

Submitted by Guest (not verified) on Thu, 2007-09-13 18:07.

so i went to the gas station and saw this gum and remembered how GOOD it looked from the commercials, so i bought it.

... BORING
tastes like every other gum, just has better packaging. VERY dissapointing
great advertisement though, got me to buy the gum.

Submitted by Guest (not verified) on Fri, 2007-10-05 12:18.

This gum is the BEST!! I can't wait to try cobalt and rain. Flare is fantastic!

Submitted by jackie (not verified) on Fri, 2007-10-05 12:20.

w00t! Kudos for this stuff!