Wrigley 5 Gum: Cobalt

Advertising Agency: Energy BBDO, Chicago, USA / AMV BBDO, London, UK
Director: Dante Ariola

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Ed Mintone's picture
Ed Mintone
585 pencils

must be cool to have a budget

ryzhkov's picture
57 pencils

omg this is awesome. i want to buy it now. )

Not Woody Kay's picture
Not Woody Kay

Much ado about nothing.

dean's picture

Fantastic. Great spot

kyao888's picture
127 pencils

This is crazy. So much money spent on a pack of gum ad. Interesting tho.

kalpesh78's picture
2580 pencils

nice ads... totally different look n feel for a chewing gum ad..

ideas....30 minutes nahi toh free.

Spanky's picture
4895 pencils

proof that with enough money, you can polish a turd.

ellehcimeo's picture
3522 pencils

I just really enjoyed watching the spot. Reminds me of a film, Contact with Jodie Foster.
Will I buy the gum? Not because of this spot. Because of the name. 5 gum. Love the name.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

Jodie Foster haha thats exactly what i was thinking

esotericusername's picture
313 pencils

not good, in fact, it's bad. I don't care how much money they threw at it. Doesn't work.

Edo's picture

High quality production and budget.
Not so high quality idea.

tjb1970's picture
488 pencils

wow, really bad.

Beatboxer's picture
1519 pencils

Fabulous, beautiful and expensive piece of crap.

Where's Jodie Foster, by the way?

ellehcimeo's picture
3522 pencils

It just reminded me of the movie "Contact" with Jodie Foster in it. She's not in this spot. The style and graphics reminded me of that movie. :)

tbtf's picture

Thousands spent on execution and a ten second tag. (If you're going to spend that much on production, why not cap it off with a killer tag?)

travisriririririr's picture

I just tried it.....all it is is repackaged wrigley spearamint. Pretty common move. Bland.

Guest's picture

so i went to the gas station and saw this gum and remembered how GOOD it looked from the commercials, so i bought it.

tastes like every other gum, just has better packaging. VERY dissapointing
great advertisement though, got me to buy the gum.

Guest's picture

This gum is the BEST!! I can't wait to try cobalt and rain. Flare is fantastic!

jackie's picture

w00t! Kudos for this stuff!

Guest's picture

Yes and its so good for you...contains "ASPERTAME"...feeds your cancer real good and gives you a nice headache...wake up fool !!!

Guest's picture

i love 5 gum :]
the flavor seriously lasts longer than any other ive ever tried.

Guest's picture

Wow..awsome, gotta love the gyroscope. =]

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