Wrigley 5 Gum: Cobalt
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Energy BBDO, Chicago, USA / AMV BBDO, London, UK
Director: Dante Ariola
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
24 Comments
must be cool to have a budget
omg this is awesome. i want to buy it now. )
Much ado about nothing.
Fantastic. Great spot
This is crazy. So much money spent on a pack of gum ad. Interesting tho.
-----------------------------------
Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com
nice ads... totally different look n feel for a chewing gum ad..
ideas....30 minutes nahi toh free.
proof that with enough money, you can polish a turd.
I just really enjoyed watching the spot. Reminds me of a film, Contact with Jodie Foster.
Will I buy the gum? Not because of this spot. Because of the name. 5 gum. Love the name.
Jodie Foster haha thats exactly what i was thinking
not good, in fact, it's bad. I don't care how much money they threw at it. Doesn't work.
Wow, this is really high quality work!
__________________________________________________
MADVERTISING - tales from a very strange industry
High quality production and budget.
Not so high quality idea.
wow, really bad.
Fabulous, beautiful and expensive piece of crap.
Where's Jodie Foster, by the way?
It just reminded me of the movie "Contact" with Jodie Foster in it. She's not in this spot. The style and graphics reminded me of that movie. :)
Thousands spent on execution and a ten second tag. (If you're going to spend that much on production, why not cap it off with a killer tag?)
I just tried it.....all it is is repackaged wrigley spearamint. Pretty common move. Bland.
so i went to the gas station and saw this gum and remembered how GOOD it looked from the commercials, so i bought it.
... BORING
tastes like every other gum, just has better packaging. VERY dissapointing
great advertisement though, got me to buy the gum.
This gum is the BEST!! I can't wait to try cobalt and rain. Flare is fantastic!
w00t! Kudos for this stuff!
Yes and its so good for you...contains "ASPERTAME"...feeds your cancer real good and gives you a nice headache...wake up fool !!!
i love 5 gum :]
the flavor seriously lasts longer than any other ive ever tried.
Wow...This gum is the BEST!! I can't wait to try cobalt and rain, i would buy it after my 1z0-052 certification exams and i think i would love it.
Wow..awsome, gotta love the gyroscope. =]