Wrangler RED: We're animals
Advertising Agency: Fred & Farid, Paris, France
Copywriter / Art Directors: Fred & Farid, Feng Huang
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22 Comments
NOT!
After 15 years of watching NGC and Discovery, I can surely say that I have never seen animals behaving like this. But hey...given last year's example...this may just win gold at Cannes again.
Bad message
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Like the Diesel 'STUPID' campaign, they're treading new ground. Bravo for that. I like the print work better.
Just like with Diesel, they're going for a feeling.
http://jackmancer.com/
http://twitter.com/jackmancer/
The whole campaign is very powerful and visually stunning.
And again this campaign deserves awards!
so they had a film crew on photo shooting?
and TV ad is just print campaign in motion?
boy, that's really creative.
WE ARE ZOMBIES....
CREATOR
BORINGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG ,,
FAIL
Beautifully shot but the reveal leaves me saying What?
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Good is the enemy of great.
Love it, I dont get why everybody thinks its bad. Its art, and you have to use your own mind. Making this ad with a normal "animal" look would be boooooooooooring. This is cool, and the visuals gets your attention(at least the target group).
john doe is a smart man.I love to see a campaign not funny, not perfect in every other aspect, not a4 target for the target so much that it wouldnt work. But this is still perfect, in every other way. Its art.
yes, it probably is art. but what's art have to do with advertising? that's what I'd like to know.
Fred: This is good shit
Farid: I know man
I dont like it...
the prints in video.
this is a creative approach. I do not believe that they are getting out a good message though. Levi's Go Forth campaign is very similar to this one.
Just as design is art, advertising is also art. Its just a matter of how you apply it to the target audience. This is a good example of good art, good ad, good design, and good marketing. Just as well as good branding.
advertising is NOT art. never was, never will be.
it's a CRAFT!
the sooner you stop looking at it as art the better for you.
Not my cup of tea. Red or otherwise.
I really like this campaign!! Powerful, very effective, and the pics are amazing!
hi
working link: http://www.youtube.com/watch?v=IiQdTJcRfP4
great site :)