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World AIDS Day 2009: Mass murderer

AIDS is a mass murderer.

Advertising Agency: das comitee, Hamburg, Germany
Creative Director: Hans Weishäupl, Dirk Silz
Director: Ivo Wejgaard
Published: September 2009

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47 comments

dsklan's picture
dsklan
1927 pencils

adolf is really a stud!

Wordnerd's picture
Wordnerd
6662 pencils

good idea horribly done! how many people you think get this is supposed to be hitler?! (btw. is it hitler?)

urmuz's picture
urmuz
8 pencils

of course it's hitler!

Guest's picture
Guest

ugh its disgusting and stigmatizing. This is not the message we should spread in this day and age. Sex is not the problem, its unprotected sex that is the problem... this ad just makes it look like sex kills. Are we in 1989 or 2009?

Guest's picture
Guest

i agree

Olafski001's picture
Olafski001
1194 pencils

wow
strong shit

Guest's picture
Guest

"aids is a mass murderer?" what kind of a weak tagline is that? you prosecute mass murderers and you're done with them. there is no such chance with a disease. this comparison is off just like stating aids was a lightbuld or a chainlink fence would be.

this is just a stunt. a silly one without a strategy.

CGilb09's picture
CGilb09
572 pencils

Agreed. I actually laughed out loud when Hitler's face popped up. Actually, I don't think I've laughed that hard at an ad on this site in a very long time. Thanks Ivan!

Tweet tweet: @ThisAbility

Guest's picture
Guest

it got my attention god damn, but an early ejaculation if you ask me

Guest's picture
Guest

So you want a 30 minute commercial?

theadversary's picture
theadversary
30 pencils

What did you expect? It was the Blitzkrieg!

JopyCunior's picture
JopyCunior
170 pencils

I see, any person infected with AIDS is a potential mad racist genocidal murderer and should be at least discriminated. Very deep.

Guest's picture
Guest

Haha! Very good point my friend.

punk's picture
punk
182 pencils

Very appropriate for a German agency to show German people hitler is back... and is inside your lover.....

Damn my avator was innocent compared to this..............

Done!

thefakehuman's picture
thefakehuman
410 pencils

wow...this is sickeningly nice

- Life Feeds on Life -

Guest's picture
Guest

awesome. got global attention according to my twitter search. people talk about the problem.

Guest's picture
Guest

line is ok, but all i see is an erotic scene, and a long one, picturing an mid-sixty man happy/relieved to have gathered enough money to go for a hot call girl
remember at age 50 : "sex relief + desire + yourage" can turn you into a massmurderer;-)

This ad could be better applied to fight against prostitution, for aids doesnt work

Guest's picture
Guest

Like this much better than the print executions.

http://dearadvertisin.blogspot.com/

Grace's picture
Grace

So now it is OK to use politics in advertising....
Someone please explain the difference.

A stranger abroad's picture
A stranger abroad
427 pencils

The difference is taste and personal judgement. You will have to rely heavily on both in your career. Unless you're being sarcastic. Hard to tell in print.

Though if I was highlighting the specific difference between this ad and the not-WWF ad, I'd point out that this in no way trivialises or downplays Hitler's crimes. It doesn't say 'You thought Hitler was bad, well this is worse!" It says, 'AIDS is bad, like Hitler.' As such it is less likely to offend. IMO of course.

Though I personally do not like either ad. While both use powerful images, I feel both are pointless. 'AIDS is bad, man' is not news, no matter how it is dressed up.

Grace's picture
Grace

Nice explanation.

No sarcasm intended. I'm a student so all of this is very interesting to me and I like to hear peoples opinions.

I didn't like it either if only that it may alienate people who already have AIDS...
although I did laugh and cringe and the same time.

A stranger abroad's picture
A stranger abroad
427 pencils

Interesting lateral approach, but I think the insight it trite. In fact, it is stretching things to call it an insight. AIDS kills a lot of people? It is bad? If someone doesn't know that by now...

just write's picture
just write
653 pencils

Well I like the copy... best way of making someone understand something is to compare it with something they already know.

Guest's picture
Guest

Stigmatizing and discriminating.. I totally agree, but truth be told, is is one of the most commented, and I bet each one of you felt the urge to share it.
Good direction, good shock, bad judge and concept. Still, a good ad.

Guest's picture
Guest

Uncle Adolf is a fucking machine... xD

creativeshrestha's picture
creativeshrestha
15 pencils

It's very nice.............

tirthomitro's picture
tirthomitro
2718 pencils

this is fucking dickshit!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

The concept in itself is good, it definately makes you look at Aids in a different way. However, I think the add would have been more effective if it didn't look do damn hot. If anything it'll make people wanna go have sex rather than think about the ramifications of sleeping with someone with Aids.

Guest's picture
Guest

This is a disgrace.

JopyCunior's picture
JopyCunior
170 pencils

Women are mass murderers??????
XD

kergu's picture
kergu
6785 pencils

great concept...bravo!!! but where is Reagan, Nixon and Bush... XD

Guest's picture
Guest

Yes, where is Sharon and Ehud Olmert (Israeli Prime ministers), where is Robert Kajuga and Georges Rutaganda (Rwandan leaders)... The ads need to be more contemporary. They need to fit the reality and the facts of today—if AIDS is a contemporary issue.

Guest's picture
Guest

Why is it bad for Charlie Chaplin to have sex?

Guest's picture
Guest

LOL!

Guest's picture
Guest

I lol'd

Guest's picture
Guest

Ich finde, man soll nicht über alles Scherze machen. Ich meine, ich
lachte immer über anstößigen Humor, aber manches geht zu weit,
sehr vier zu weit. Hier werden Menschen, die an einer mehr
als schlimmen Krankheit leiden, mit Hitler verglichen. Also wenn
ich AIDS hätte, wäre ich doch sehr betroffen. Nun mag es sein, dass
dieses Video als Abschreckung gedacht war, doch wer wird, wenn er das
Video sieht, davon bewegt sein, über das Thema nachdenken? Als ich es
sah, war ich jedenfalls nur schockiert.

dsklan's picture
dsklan
1927 pencils

the idea is just bad, but this spot runs in almost every german tv news and every german newspaper...
the campaign really calls attention on the topic:
http://www.bild.de/BILD/news/2009/09/09/aids-werbekampagne/mit-hitler-...

Guest's picture
Guest

it only sends a wrong mssg that aids patient are criminals and would backoff others to get the HIV+ test done in fear

designada grafica's picture
designada grafica
96 pencils

Lo eliminaron de youtube que sentidos¡¡

Guest's picture
Guest

here's the receipe: sex+local taboo=media attention!
wow! damn, where did i go while they were teaching this at school?
Anyway, the message is: Stay away from people with aids, they're evil and diabolic as hitler.
Ethics, anyone?
If it was just kid's work, I would have approved the will and skills. Not agency's, please. Let's be serious.

Replies welcome.

Guest's picture
Guest

No way will I EVER be compared to a shitfuck like Hitler just because I have AIDS.....this campaign sucks all kinds of ways. Leave it to the GERMANS to come up with such trash.

Guest's picture
Guest

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Guest's picture
Guest

this is so wrong, they are saying that aids carriers are killers, not aids.......

Guest's picture
Guest

Oh, Eva, Eva, Eeeeevaa aa aa aa...

Guest's picture
Guest

I love noodles

Hiperion's picture
Hiperion
3138 pencils

Terrible...
agree with critical comments..
we are not in 1989!!!

avinashpro's picture
avinashpro
2 pencils

how about after the intercourse that guy dresses as hitler, wudnt that be more impactful

avinash singh

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