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WoodGreen Community Services, Homeward Bound Program: Gossip Today

Canadian single mothers struggle every day just to provide the basics for their children. However, most people don't realize this problem even exists. As a society we're completely obsessed with celebrity culture. But what if we cared about people in poverty as much as we care about celebrities?

Advertising Agency: DDB, Toronto, Canada
Chief Creative Officer: Kevin Drew Davis
Executive Creative Directors: Denise Rossetto, Todd Mackie
Creative Director: Paul Wallace
Copywriter: Domenique Raso
Art Director: Rebecca May
Designer: Italo Siciliano
Agency Producer: Andrew Schulze
Account Director: Cathy Grendus
Account Coordinator: Dina Garay
Strategy: Lisa Hart
Information Architect: Dale McRae
Social Media Strategy: Lisa Hart, Dino Demopoulos
Media Company: OMD
Production Company: Corner Store
Director: Jorn Haagen
Director of Photography: Jorn Haagen
Cameraman: Jorn Haagen
Executive Producer: Jennie Montford
Line Producer: Todd Huskisson
Post-Production Company: School
Editor: Brian Wells
Online Company: AXYZ
Online Producer: Jenna Craig
Online Editor: Ron Dubuc
Colour: Alter Ego
Colourist: Eric Whipp
Audio House: RMW Music
Audio House Producer: Dustin Anstey
Audio House Producer: Jeff Cohen
Documentary Director: Peter Andrew

4 comments

Gute Werbung's picture
Gute Werbung
55 pencils

I like the campaign. Good work.

Gute Werbung - World best Advertising

kleenex's picture
kleenex
37403 pencils

Nice video.

ahrimanpob's picture
ahrimanpob
100 pencils

Wow, it is a very powerful campaign.

MacMonkey's picture
MacMonkey
312 pencils

Exact same strategy as what if we cared about nurses as much as we care about professional athletes that has been running in the same market for the last few years...

http://mediaincanada.com/2012/04/24/ontario-nurses-association-highlig...

But in all fairness, it's been done before the nurses campaign too.

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