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WOM against HIV: Word Of Mouth against HIV

People especially teenagers have forgotten the HIV problem which its spread is higher than ever before. One of the most powerful ways to stop this problem is prevention. Word Of Mouth is a virtual as well as a real photographic exhibit in which everyone can be spokesperson of the HIV prevention cause. With the intention of spreading the cause, we put the cause on everyone’s mouth.

Advertising Agency: agency.com, Milan, Italy
Creative Director: Nicola Rovetta
Copywriter: Antonio Zuddas
Art Director: Damiano Povoleri
Photographers: Anton Leroy, Alberto Zanetti
Developers: Antonio D'Ambra, Alberto Sartori
Music: Ehma - Opus solemnis
Project Management: Silvia Ranzi and Davide Servadio
Aired: December 2009

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30 comments

dansheppy52's picture
dansheppy52
398 pencils

This is very strange. Not in the good way.

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

thedesignaddict's picture
thedesignaddict
5329 pencils

Disgusting. Really.

fadirahhal's picture
fadirahhal
231 pencils

NO!

headcheese61's picture
headcheese61
16 pencils

I get the concept but the delivery is revolting.

Davosk's picture
Davosk
4833 pencils

Crap. Not clever, just a first thought.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Uff, ugly. I think it could work if they'd made a static cartoon.

felice's picture
felice
73 pencils

i agree!!

icyheart81's picture
icyheart81
50 pencils

Disturbing,

not in a good or creative way.

Corliavt's picture
Corliavt
6 pencils

Dude!!!! like totally disturbing, goosebumps all the way...but in a way isnt that a reaction and thats the whole idea...very 'saucy' if anything

Hiperion's picture
Hiperion
3138 pencils

Unnecesary and dunce...

Hiperion's picture
Hiperion
3138 pencils

Do anybody knows an italian good campaign???
Italian ads sucks...

sloantie's picture
sloantie
6 pencils
troopy99's picture
troopy99
2 pencils

I make you just one name.. Oliviero Toscani...

miko1aj's picture
miko1aj
3097 pencils

It's not a first thought, it's not as bad as many people here claim, but in mho this here is just wrong medium. This concept in clearly printable, not in motion, not in history, because it has no history to tell. The idea is quite nice although. Observations about national features of ads are so arrogant it scares me.

duketheunderdog's picture
duketheunderdog
39 pencils

That's great, grossing people out "creatively" using condoms. I will never use one again without seeing this image, thank you very much.

D_N_A's picture
D_N_A
121 pencils

the worst piece of ad i saw for a long time.

GMphotography's picture
GMphotography
14 pencils

I've seen it done as a series of portraits and it works way better. Post those!!!

silvi's picture
silvi
4172 pencils

Maby i have to find out what the hell is "WOM" before criticise.

El Barto's picture
El Barto
111 pencils

Eww... since when are tounges HIV infectious?
Yeah, I get it "Word of mouth". But doesn't work either.

AssassinX's picture
AssassinX
1329 pencils

Disgusting. Just remind me of nasty a n a l sex etc.

Horrible

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

no no no no no no no no.

dclxvi

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

no no no no no no no no.
i don't believe that this has passed through CD's office.
holy shit.

dclxvi

smartar's picture
smartar
54 pencils

It makes me NOT want to use condoms! should try another way to advertise this

michdec's picture
michdec
440 pencils

ABSOLUTELY disgusting! A complete turn off - I didn't even finish the message. What a waste of time for everyone involved

munirgee's picture
munirgee
454 pencils

Repulsive!

0smani's picture
0smani
2 pencils

bad add

PERP's picture
PERP
433 pencils

strawberry flavored?

.: look for the green giant on the label :.

rainvalen's picture
rainvalen
23 pencils

Dont use your tongue.

Viranica's picture
Viranica
230 pencils

yuksssssssss

my_sweet_prince's picture
my_sweet_prince
9 pencils

i saw a lot of buzz about it and people participating too. It seems DIESEL campaign was right: smart critiques, stupid creates.
Kudos!

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