WOM against HIV: Word Of Mouth against HIV
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People especially teenagers have forgotten the HIV problem which its spread is higher than ever before. One of the most powerful ways to stop this problem is prevention. Word Of Mouth is a virtual as well as a real photographic exhibit in which everyone can be spokesperson of the HIV prevention cause. With the intention of spreading the cause, we put the cause on everyone’s mouth.
Advertising Agency: agency.com, Milan, Italy
Creative Director: Nicola Rovetta
Copywriter: Antonio Zuddas
Art Director: Damiano Povoleri
Photographers: Anton Leroy, Alberto Zanetti
Developers: Antonio D'Ambra, Alberto Sartori
Music: Ehma - Opus solemnis
Project Management: Silvia Ranzi and Davide Servadio
Aired: December 2009
30 Comments
This is very strange. Not in the good way.
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
Disgusting. Really.
NO!
I get the concept but the delivery is revolting.
Crap. Not clever, just a first thought.
Uff, ugly. I think it could work if they'd made a static cartoon.
http://jackmancer.com/
http://twitter.com/jackmancer/
i agree!!
Disturbing,
not in a good or creative way.
Dude!!!! like totally disturbing, goosebumps all the way...but in a way isnt that a reaction and thats the whole idea...very 'saucy' if anything
Unnecesary and dunce...
Do anybody knows an italian good campaign???
Italian ads sucks...
http://theinspirationroom.com/daily/2009/loctite-super-glue-welcome-back/
but yeah, this shit is just disgusting..
I make you just one name.. Oliviero Toscani...
It's not a first thought, it's not as bad as many people here claim, but in mho this here is just wrong medium. This concept in clearly printable, not in motion, not in history, because it has no history to tell. The idea is quite nice although. Observations about national features of ads are so arrogant it scares me.
That's great, grossing people out "creatively" using condoms. I will never use one again without seeing this image, thank you very much.
the worst piece of ad i saw for a long time.
I've seen it done as a series of portraits and it works way better. Post those!!!
Maby i have to find out what the hell is "WOM" before criticise.
Eww... since when are tounges HIV infectious?
Yeah, I get it "Word of mouth". But doesn't work either.
Disgusting. Just remind me of nasty a n a l sex etc.
Horrible
no no no no no no no no.
dclxvi
no no no no no no no no.
i don't believe that this has passed through CD's office.
holy shit.
dclxvi
It makes me NOT want to use condoms! should try another way to advertise this
ABSOLUTELY disgusting! A complete turn off - I didn't even finish the message. What a waste of time for everyone involved
Repulsive!
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
bad add
strawberry flavored?
.: look for the green giant on the label :.
Dont use your tongue.
yuksssssssss
AV
i saw a lot of buzz about it and people participating too. It seems DIESEL campaign was right: smart critiques, stupid creates.
Kudos!