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Word Of Mouth against HIV

Agency: 
Published/Aired: 
December 2009
Description: 

People especially teenagers have forgotten the HIV problem which its spread is higher than ever before. One of the most powerful ways to stop this problem is prevention. Word Of Mouth is a virtual as well as a real photographic exhibit in which everyone can be spokesperson of the HIV prevention cause. With the intention of spreading the cause, we put the cause on everyone’s mouth.

Film advertisment created by Agency.com, Italy for WOM against HIV, within the category: Public Interest, NGO.

Advertising Agency: agency.com, Milan, Italy
Creative Director: Nicola Rovetta
Copywriter: Antonio Zuddas
Art Director: Damiano Povoleri
Photographers: Anton Leroy, Alberto Zanetti
Developers: Antonio D'Ambra, Alberto Sartori
Music: Ehma - Opus solemnis
Project Management: Silvia Ranzi and Davide Servadio

Comments (30)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

Disgusting. Just remind me of nasty a n a l sex etc.

Horrible

dansheppy52's picture
dansheppy52
Activity Score 398

This is very strange. Not in the good way.

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Disgusting. Really.

fadirahhal's picture
fadirahhal
Activity Score 235

NO!

headcheese61's picture
headcheese61
Activity Score 16

I get the concept but the delivery is revolting.

Davosk's picture
Davosk
Activity Score 4815

Crap. Not clever, just a first thought.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Uff, ugly. I think it could work if they'd made a static cartoon.

felice's picture
felice
Activity Score 73

i agree!!

icyheart81's picture
icyheart81
Activity Score 50

Disturbing,

not in a good or creative way.

Corliavt's picture
Corliavt
Activity Score 6

Dude!!!! like totally disturbing, goosebumps all the way...but in a way isnt that a reaction and thats the whole idea...very 'saucy' if anything

Hiperion's picture
Hiperion
Activity Score 3138

Unnecesary and dunce...

Hiperion's picture
Hiperion
Activity Score 3138

Do anybody knows an italian good campaign???
Italian ads sucks...

sloantie's picture
sloantie
Activity Score 6
troopy99's picture
troopy99
Activity Score 2

I make you just one name.. Oliviero Toscani...

miko1aj's picture
miko1aj
Activity Score 3086

It's not a first thought, it's not as bad as many people here claim, but in mho this here is just wrong medium. This concept in clearly printable, not in motion, not in history, because it has no history to tell. The idea is quite nice although. Observations about national features of ads are so arrogant it scares me.

duketheunderdog's picture
duketheunderdog
Activity Score 39

That's great, grossing people out "creatively" using condoms. I will never use one again without seeing this image, thank you very much.

D_N_A's picture
D_N_A
Activity Score 121

the worst piece of ad i saw for a long time.

GMphotography's picture
GMphotography
Activity Score 14

I've seen it done as a series of portraits and it works way better. Post those!!!

silvi's picture
silvi
Activity Score 4172

Maby i have to find out what the hell is "WOM" before criticise.

El Barto's picture
El Barto
Activity Score 111

Eww... since when are tounges HIV infectious?
Yeah, I get it "Word of mouth". But doesn't work either.

AssassinX's picture
AssassinX
Activity Score 1329

Disgusting. Just remind me of nasty a n a l sex etc.

Horrible

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

no no no no no no no no.

dclxvi

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

no no no no no no no no.
i don't believe that this has passed through CD's office.
holy shit.

dclxvi

smartar's picture
smartar
Activity Score 54

It makes me NOT want to use condoms! should try another way to advertise this

michdec's picture
michdec
Activity Score 440

ABSOLUTELY disgusting! A complete turn off - I didn't even finish the message. What a waste of time for everyone involved

munirgee's picture
munirgee
Activity Score 454

Repulsive!

0smani's picture
0smani
Activity Score 2

bad add

PERP's picture
PERP
Activity Score 433

strawberry flavored?

.: look for the green giant on the label :.

rainvalen's picture
rainvalen
Activity Score 23

Dont use your tongue.

Viranica's picture
Viranica
Activity Score 230

yuksssssssss

my_sweet_prince's picture
my_sweet_prince
Activity Score 9

i saw a lot of buzz about it and people participating too. It seems DIESEL campaign was right: smart critiques, stupid creates.
Kudos!

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