Wirz/BBDO Switzerland: Small country

Advertising Agency: Wirz/BBDO Switzerland
Creative Team: Kim Sokola
Creative Director: Hanspeter Schweizer
Art Director: Kim Sokola
Copywriter: John Leuppi
Production Company: Blush Film, Zürich


kc_brock's picture
703 pencils



Conceptual-eyes's picture
1475 pencils


slammary's picture
216 pencils

I see little country but not small country

I see big people but not the big idea.

I've seen some agency's same concept to say their idea's how big,but yours now is the smallest.

What a pitty. You guys should learn more but not performance.

Also sorry to my comments.

TopJeff's picture
479 pencils

I really like the concept, and the execution is pretty tight. I would have liked to have seen a little more of a suggestion of results. In other words, I see people looking around, walking around, sitting aorund and working, but I don't see them accomplishing anything.

On a more positive note, the first few shots of the shoes landing are pretty powerful.


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Blahg's picture
616 pencils

I thought it wasn't executed particularly well. If you look at the first scene when you see the giant ladies heeled shoe, if you look on the right hand side you see a people not moving who look like they were made of paper and pipe cleaners. "Big ideas", as a concept for an ad agency seems about as tired a concept as "thinking outside the box".

While I think it's probably fine as a tool for promoting yourself to the local butcher and car dealership I don't think it really deserves accolades from peer review.

Wordnerd's picture
6662 pencils

I agree. you wait for something indredible smart at the end and get disappointed. big heads are no big ideas

Yeminius's picture
151 pencils


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