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White King Power Clean: When only a powerful cleaner will do

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 3.5 (37 votes)

Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Directors / Copywriters: Jay Furby, David White
Agency Producer: Sandi Gracin
Production Company: Phenomena, Bangkok
Director: Thanonchai
Producer: Melvin Wong
Account Managers: Claire Manning , Vanessa Long
Marketing Manager: Adrian Sandy
Brand Manager: Megan Farquhar
Aired: September 2009

13 Comments

Klidesign's picture 209 pencils
Klidesign | Tue, 2009-10-06 07:24

Not even funny...

takyuz's picture 70 pencils
takyuz | Tue, 2009-10-06 10:02

i think first 18 seconds are enough (plus product). No need for rest.

krautland's picture 3204 pencils
krautland | Wed, 2009-10-07 10:26

I agree. I laughed.

but "white king power" ... who the hell came up with THAT name?

Guest's picture
Guest | Tue, 2009-10-06 11:20
3

A little too obvious for me.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest | Tue, 2009-10-06 19:44

i really like it because for a toilet cleaner an elephant doing a dump is refreshing....how is that obvious???????

Guest's picture
Guest | Tue, 2009-10-06 20:09

Funny....different.
Makes its point.
Memorable.

Temple's picture 7782 pencils
Temple | Wed, 2009-10-07 01:40

All those "guests" comments about this not being funny or original make one wonder who are these "guests". Is it Drogaguest? Is it Boguskiguest? What's around that's funnier and more original than an elephant taking a crap?

foxbc's picture 29 pencils
foxbc | Wed, 2009-10-07 21:40

Please tell me you're being sarcastic.

Prof's picture 1503 pencils
Prof | Wed, 2009-10-07 03:25

bad in every way

Quite really.

Goblin's picture 409 pencils
Goblin | Wed, 2009-10-07 10:12

Cmon!!!!!

________

www.itonijesve.com

Guest's picture
Guest | Wed, 2009-10-07 23:24

i think the detractors are weird...it's for a powerful toilet cleaner.... it cleans up big dumps...at least someone broke the category in a funny way..i for one like it a lot.

it is different so i guess that IS why it gets criticism at first....typically dumb reaction.

those that know, know...in my agency anyway, that has no hidden agenda .

Sydney based jake's picture 115 pencils
Sydney based jake | Thu, 2009-10-08 02:27

so so.

AXAY555's picture 578 pencils
AXAY555 | Wed, 2010-01-13 15:47

it looks like they were trying too hard to make it look like a funny thai commercial...but they fail....not at all funny.

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