White King Power Clean: When only a powerful cleaner will do

Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Directors / Copywriters: Jay Furby, David White
Agency Producer: Sandi Gracin
Production Company: Phenomena, Bangkok
Director: Thanonchai
Producer: Melvin Wong
Account Managers: Claire Manning , Vanessa Long
Marketing Manager: Adrian Sandy
Brand Manager: Megan Farquhar
Aired: September 2009

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13 comments

Klidesign's picture
Klidesign
209 pencils

Not even funny...

takyuz's picture
takyuz
70 pencils

i think first 18 seconds are enough (plus product). No need for rest.

krautland's picture
krautland
3204 pencils

I agree. I laughed.

but "white king power" ... who the hell came up with THAT name?

Guest's picture
Guest

A little too obvious for me.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

i really like it because for a toilet cleaner an elephant doing a dump is refreshing....how is that obvious???????

Guest's picture
Guest

Funny....different.
Makes its point.
Memorable.

Temple's picture
Temple
9613 pencils

All those "guests" comments about this not being funny or original make one wonder who are these "guests". Is it Drogaguest? Is it Boguskiguest? What's around that's funnier and more original than an elephant taking a crap?

foxbc's picture
foxbc
29 pencils

Please tell me you're being sarcastic.

Prof's picture
Prof
1453 pencils

bad in every way

Quite really.

Goblin's picture
Goblin
407 pencils

Cmon!!!!!

Guest's picture
Guest

i think the detractors are weird...it's for a powerful toilet cleaner.... it cleans up big dumps...at least someone broke the category in a funny way..i for one like it a lot.

it is different so i guess that IS why it gets criticism at first....typically dumb reaction.

those that know, know...in my agency anyway, that has no hidden agenda .

Sydney based jake's picture
Sydney based jake
115 pencils

so so.

AXAY555's picture
AXAY555
574 pencils

it looks like they were trying too hard to make it look like a funny thai commercial...but they fail....not at all funny.

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