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Pouncing

Agency: 
Published/Aired: 
January 2010

Also From This Campaign (3 items)

Description: 

Production House: City: Culture Creative and Co.

Editor: Culture Creative and Co.

Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Music: Earthship by Jonathan Geer
Account Management: Simonne Darby

Comments (18)

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Highest Rated

Huub's picture
Huub
Activity Score 248

Kitteh!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Dissapointing......and slightly boring

CurryJ's picture
CurryJ
Activity Score 955

Beautiful videography though

================================================
I think; therefore I am

satrianee's picture
satrianee
Activity Score 3748

beautiful animal would never fail giving nice (photo/video)graphy... But not powerful enuf.

joost's picture
joost
Activity Score 15

This is 100% the Pedegree commercial. Only they changed dogs into cats.

ivan's picture
ivan

It's the same company, so...

Realist's picture
Realist
Activity Score 37

No.

Proximity is part of bbdo and pedigree is part of tbwa

ivan's picture
ivan

I mean Whiskas and Pedigree are both owned by the same company: Mars.

gmint7's picture
gmint7
Activity Score 2683

thank god they don't sell snake food

:::J:::

Reality Check's picture
Reality Check
Activity Score 2537

To enjoy it you almost have to be stoned on catnip.

michdec's picture
michdec
Activity Score 440

Let down. I thought the ending was going to be something great.

Inesita's picture
Inesita
Activity Score 65

When it says "Then in a flash", shouldn't the cat move fast and shouldn't there generally be something going on? It's quite boring, when the entire thing is in slow motion....

razorsharp creative's picture
razorsharp creative
Activity Score 186

Just as Joost says, it's the same concept as the "dog food" spot, but not as effective. Too bad because it would seem a cat has a lot more potential for this kind of photography.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Marlus Lau's picture
Marlus Lau
Activity Score 1808

a little too long for this, is it not?

boring also!

AJBS's picture
AJBS
Activity Score 4

I could end this with "All that perfection focus to catch a Whiscas" its only my opinion of course.

Prime83's picture
Prime83
Activity Score 497

pointless

Molecule's picture
Molecule
Activity Score 435

you don't actually see the cat leap. ugh.

npravn's picture
npravn
Activity Score 159

These executions really makes you believe that Whiskas no everything there is to know about cats. I love it!

Huub's picture
Huub
Activity Score 248

Kitteh!

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