Whiskas Cat Network: Pouncing

Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Production House: City: Culture Creative and Co.
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Editor: Culture Creative and Co.
Music: Earthship by Jonathan Geer
Account Management: Simonne Darby
Aired: January 2010

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Phil Lestino's picture
Phil Lestino
1682 pencils

Dissapointing......and slightly boring

CurryJ's picture
955 pencils

Beautiful videography though

I think; therefore I am

satrianee's picture
3748 pencils

beautiful animal would never fail giving nice (photo/video)graphy... But not powerful enuf.

joost's picture
15 pencils

This is 100% the Pedegree commercial. Only they changed dogs into cats.

ivan's picture

It's the same company, so...

Ivan Raszl, admin of AotW

Realist's picture
37 pencils


Proximity is part of bbdo and pedigree is part of tbwa

ivan's picture

I mean Whiskas and Pedigree are both owned by the same company: Mars.

Ivan Raszl, admin of AotW

gmint7's picture
2685 pencils

thank god they don't sell snake food


Reality Check's picture
Reality Check
1801 pencils

To enjoy it you almost have to be stoned on catnip.

michdec's picture
440 pencils

Let down. I thought the ending was going to be something great.

Inesita's picture
65 pencils

When it says "Then in a flash", shouldn't the cat move fast and shouldn't there generally be something going on? It's quite boring, when the entire thing is in slow motion....

razorsharp creative's picture
razorsharp creative
186 pencils

Just as Joost says, it's the same concept as the "dog food" spot, but not as effective. Too bad because it would seem a cat has a lot more potential for this kind of photography.

-Richard Todd Aguayo (razorsharp creative)

Marlus Lau's picture
Marlus Lau
1807 pencils

a little too long for this, is it not?

boring also!

AJBS's picture
4 pencils

I could end this with "All that perfection focus to catch a Whiscas" its only my opinion of course.

Prime83's picture
497 pencils


Molecule's picture
437 pencils

you don't actually see the cat leap. ugh.

npravn's picture
159 pencils

These executions really makes you believe that Whiskas no everything there is to know about cats. I love it!

Huub's picture
248 pencils


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