WestlandUtrecht: House

A fresh wind is blowing through the Netherlands.
A bank with refreshing capability.
With hair in the wind and feet in the ground, Westland Utrecht Bank , the bank for your greater interests

Advertising Agency: BSUR Amsterdam, The Netherlands
Creative Director: Joost Perik
Creatives: Remy Kurpershoek
, Robin Kranenborg
Account Director: Rogier Pijlman
Account Team: Charlotte Rijkenberg, 
Eline de Roo, Niels Spaans
Strategy: Wilbert Kragten
RTV Producer: Pirke Bergsma
Production Company: Suikerdepot
Director: Werner Damen
Producer: Paul Harting
Director of Photography: Pieter Vermeer
Offline Editor: Teun Rietveld@Hectic Electric
Online: Hectic Electric
Sound: Kaiser Sound Studios
Music: Massive Music

October 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Not to the point and boring. I'll forget your logo and name okethankyoubyebye

shahidali's picture
4069 pencils

The work of DoP is the highlight of this piece. As the ad claims 'Refreshing', it is refreshing to the point that it seems to be a 'Go green' campaign.
Having said that, I like the ad. It does not speak about any value proposition, any particular product, superiority over others or any particular strength which all the backs barks about. It just says 'refreshing'. And the Ad is.


Guest's picture

verry nice ad. Congrats to art director & DoP

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