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Westfield London: Moths

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Your rating: None Average: 6.1 (17 votes)

Fashionable people are drawn to Europe's largest shopping centre, Westfield London, like moths to light.

Advertising Agency: Adam & Eve, London
Art Director: Nicholas Tasker
Copywriter: Nicholas Tasker
Director: Daniel Barber
Aired: October 2008

15 Comments

Guest's picture
Guest | Sat, 2009-02-21 14:47

Romantic, beautiful, sarcastic.

p.syche's picture 271 pencils
p.syche | Wed, 2009-02-25 13:24

you're absolutely right about the 3 adjectives. too bad the sarcastic part doesn't fit with the romantic and beautiful...

and they could've underlined better the "like a moth to a flame" expression. if i didn't see the ad's title i don't think i would get it.

Guest's picture
Guest | Sat, 2009-02-21 15:05

except the music
all is absurd.

ADebutant's picture 268 pencils
ADebutant | Sat, 2009-02-21 17:30

beautiful. when do you ever see work that good for a shopping mall?

the message is clear and very elegantly executed. well done.

"Our factories make cosmetics. We sell hope." -M.Factor

http://web.mac.com/ericrice_ad

Blessed Besse's picture 104 pencils
Blessed Besse | Sat, 2009-02-21 18:51

Beautiful. Energetic. Competent.

LOVE,

BLESSED BESSE

Guest's picture
Guest | Sat, 2009-02-21 19:40
8

nice.

santorini's picture 60 pencils
santorini | Sat, 2009-02-21 23:54

beautiful!! i like the idea and the execution both...

smile plz!!!!

kalpesh78's picture 2104 pencils
kalpesh78 | Sun, 2009-02-22 10:38

nice idea, well executed.

ideas....30 minutes nahi toh free.

Guest's picture
Guest | Mon, 2009-02-23 03:15

too much of a pun isn't it. NEW LIGHT = LIGHT (literally)

Guest's picture
Guest | Mon, 2009-02-23 05:59

Yes, but aside from it being a 'pun' why does that matter?

campass's picture 120 pencils
campass | Mon, 2009-02-23 05:40

it seems that the shopping centre it's open only in the night...

Conceptual-eyes's picture 1481 pencils
Conceptual-eyes | Mon, 2009-02-23 06:00

Yes, but aside from it being a 'pun' why does that matter?

Guest's picture
Guest | Mon, 2009-02-23 06:24

you put the pun in "punch in the nuts of advertising".

Senhora Kolossa's picture 493 pencils
Senhora Kolossa | Mon, 2009-02-23 06:25

you put the pun in "punch in the nuts of advertising".

mckeephoto's picture 83 pencils
mckeephoto | Mon, 2009-02-23 07:55

Beautifully done. the animation was excellent. For some reason, I was looking for a giant bug zapper at the end.

Flitting along, headed toward the light. Oops, credit card is maxed. Zap!

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

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