Westfield London: Moths
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Fashionable people are drawn to Europe's largest shopping centre, Westfield London, like moths to light.
Advertising Agency: Adam & Eve, London
Art Director: Nicholas Tasker
Copywriter: Nicholas Tasker
Director: Daniel Barber
Aired: October 2008


15 Comments
Romantic, beautiful, sarcastic.
you're absolutely right about the 3 adjectives. too bad the sarcastic part doesn't fit with the romantic and beautiful...
and they could've underlined better the "like a moth to a flame" expression. if i didn't see the ad's title i don't think i would get it.
except the music
all is absurd.
beautiful. when do you ever see work that good for a shopping mall?
the message is clear and very elegantly executed. well done.
"Our factories make cosmetics. We sell hope." -M.Factor
http://web.mac.com/ericrice_ad
Beautiful. Energetic. Competent.
LOVE,
BLESSED BESSE
nice.
beautiful!! i like the idea and the execution both...
smile plz!!!!
nice idea, well executed.
ideas....30 minutes nahi toh free.
too much of a pun isn't it. NEW LIGHT = LIGHT (literally)
Yes, but aside from it being a 'pun' why does that matter?
it seems that the shopping centre it's open only in the night...
Yes, but aside from it being a 'pun' why does that matter?
you put the pun in "punch in the nuts of advertising".
you put the pun in "punch in the nuts of advertising".
Beautifully done. the animation was excellent. For some reason, I was looking for a giant bug zapper at the end.
Flitting along, headed toward the light. Oops, credit card is maxed. Zap!
Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com