Advertisement
Published/Aired: 
March 2012
Description: 

This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.

Additional Credits:

Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Copywriter: Dav Tabeshfar
Director: Corrie Jones
Production House: Zz Productions
Sound: Soundbyte
Music: Turning Studios
Edit / Post: Siamese

Comments (28)

Log in or register to post comments

Highest Rated

Lisbon freak's picture
Lisbon freak
Activity Score 494

Excellent, really!

DBB's picture
DBB
Activity Score 1216

Loved it.
I actually started breathing in the middle :)

bj-71's picture
bj-71
Activity Score 117

Wow!! This is refreshing! not only work on speeding also on frashing back on lifestyle! love it!

Prof's picture
Prof
Activity Score 1449

whats the point of me having a lambo in germany then? ;)

great commercial, nicer approach to the subject and i didnt feel patronized. very well written too.

Quite really.

JeffP's picture
JeffP
Activity Score 810

Very nice. Made me think, and rethink things.

TKoD's picture
TKoD
Activity Score 103

Nice. But I am not sure it will change habits of "speed addicts"...

morse's picture
morse
Activity Score 17364

Very nice ad. Made me breathe in deep like DDB said.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fidele H's picture
Fidele H
Activity Score 40

I find it totally convincing! a bit long though...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Beautiful. I love the poetic approach to this. Also, I'm not in tears from emotion but it's really strong.

Reality Check's picture
Reality Check
Activity Score 2537

Nothing short of breathtaking.

kleenex's picture
kleenex
Activity Score 43349

Long, but nice.

Boxey's picture
Boxey
Activity Score 8881

I like that it's long. It made me think about how rushed I am to get through commercials even. And right when I thought it should end, it became refreshing again. Nice spot. Well done.

Banray's picture
Banray
Activity Score 12

Couldn't have asked for a better inspiration to a Tuesday morning at work.

dollypoppin's picture
dollypoppin
Activity Score 1423

Got goosebumps all over while watching. Wish I wrote this. :)

---------
"Nihil sub sole novum"

YJ's picture
YJ
Activity Score 373

Very nicely done.

miko1aj's picture
miko1aj
Activity Score 3086

AWESOMENESS.

Brainsugar's picture
Brainsugar
Activity Score 1625

"Published: March 2012". Sure of that? ;-)

s1bs's picture
s1bs
Activity Score 397

very lekker!

Copy_ranter's picture
Copy_ranter
Activity Score 194

cringey and too long but great copywriting

Hadrons's picture
Hadrons
Activity Score 6017

It seems to be a new trend - philosophy mixed with cultural behavior with a dash of sunshine wrap in a nice advertising theme.
never the less - well done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Pioneer 10's picture
Pioneer 10
Activity Score 3

Refreshing. Breaks the mould. Nice work 303.

Pioneer 10

PahaKeisari's picture
PahaKeisari
Activity Score 15

So true, so true. Very good work.

alecoppe's picture
alecoppe
Activity Score 26

copy!!!

alecoppe's picture
alecoppe
Activity Score 26

copy!!!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Beautifully written and directed, applauses all round.

Imran.Ahmed's picture
Imran.Ahmed
Activity Score 2

GREAT WORK GUYS.... really deserve an APPLAUSE.

Bartholomew's picture
Bartholomew
Activity Score 3

brilliant...

Anders Holm's picture
Anders Holm
Activity Score 36

Perfrect. Great copy

Lisbon freak's picture
Lisbon freak
Activity Score 494

Excellent, really!

Advertisement