Weird World of Sports: Crugby
Advertising Agency: Y&R, New Zealand
Creative Director: Chrissie Lahood
Creatives: Marianne Harvey, Anton Hart, Jeremy Southern, Katrina Jarratt, Bridget Bussell
Account Team: Jason Wells, Rachael Schnurbusch, Fran Mill
Interactive Creative Director: Maya McNicoll
Production Company: Shonky Productions
Directors: Jamie Linehan and Ben Boyce



7 Comments
f**king good. this campaign going to win big award.
cause you are one of the creatives?
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this is old my friend... 2004 i think... a campaign for a TV Channel that shows weird sports around the world... onde of that stranges sports was hold a 10ton tree falling with the hands... another one was jump of a hill into the... sand like the hawai guys do it on water...
Agrre, this is lame, the old one is better. It was for ESPN, I guess, and it won Cannes in 2000 or 2001.
FER.
I hate it when you can see the joke coming. It's interesting, but a few steps away from "wow".
This is a campaign for SPARC (Sport & Recreation New Zealand) to get 18-24 year olds more active.
Interesting and creative work, this campaign going to win big award soon, i like over all concept when i see it i was going to attempt my 156-215 certification exams any way is awesome job done by all team.