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Weight Watchers: Treat Yourself Better

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music

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13 comments

morse's picture
morse
15495 pencils

Why is it so washed out?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
998 pencils

u talkin about the whole campaign or the video in this one -_-

somecopywriter's picture
somecopywriter
1098 pencils

Gives me shivers...and not in a good way.

Temple's picture
Temple
9621 pencils

I'm missing the good old days of F & F.

Hadrons's picture
Hadrons
5743 pencils

The whole campaign, the idea & the execution, is top flight !
We are talking to women with weight problems.

We should treat ourselves better, starting from the notion that our mouths are NOT ONLY food processors.
We shouldn't abuse it by shoving food in order to compensate.
Maybe by putting on extra lipstick, emphasizing how beautiful our mouths are, we might use our mouths for other purposes.. and start feeling like women again.

(lots of mouths) :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
1066 pencils

I feel like I am in the 80ies

Paolo Buatti's picture
Paolo Buatti
623 pencils

The moving fish is horrible...

ishiboy's picture
ishiboy
497 pencils

I am not liking this one bit.

zebraxas's picture
zebraxas
85 pencils

i dont understand the campaign, and i dont agree with "Hadrons" view of it, because in certain situations something disgusting gets inside the mouth (like fish) sometimes something unhealthy (candy) and sometimes something very healthy (vegetables) so i really dont get the message

andylefty's picture
andylefty
4533 pencils

Liking the vibe. It's weird.

kleenex's picture
kleenex
26441 pencils

No really going for this TV spot.

ahit60's picture
ahit60
24 pencils

Don't see any garbage disposal-food processor metaphor throughout the campaign. There's a pretty strong visual reference to oral sex (some more than others). In which case the line makes sense.

Naino's picture
Naino
97 pencils

I liked the arty attitude

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