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Weight Watchers Australia: Awaken Your Incredible

Advertising Agency: BMF, Australia
Art Director: Alex Booker
Copywriter: Philip Sicklinger
Creative Director: Justin Ruben
Creative Founder: Warren Brown
Group Account Director: Kura Tyerman
Account Director: Kayleigh Chapman
Account Manager: Emily Field
Planners: David Hartmann, Ali Tilling and Sarah Hood
Agency Producer: Jenny Lee-Archer
Managing Partner: Stephen McArdle
Director: Mark Malloy
Production Company: Exit Films
Producer: Susie Cole
EP: Corey Esse
DOP: Jeremy Rouse
Editor: Rohan Zemna / The Butchery
Post: The Refinery
Original Music: Cornel Wilczek / Electric Dreams
Image Partner: Getty Images
Communications Strategy: Naked
Digital: Reactive
Social Media and PR: One Green Bean
Media: OMD

4 comments

morse's picture
morse
16530 pencils

Nice. Great reason to buy the brand.

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Luciana Borges's picture
Luciana Borges
2 pencils

Hi there! Please correct the credits on this ad.
The creative idea and TVC is the work of BMF, not Reactive.

Correct credits are as follows:

Agency credits:
Client: Weight Watchers
Creative: BMF
Communications Strategy: Naked
Digital: Reactive
Social Media and PR: One Green Bean
Media: OMD

Campaign credits:
Art Director: Alex Booker
Copy Writer: Philip Sicklinger
Creative Director: Justin Ruben
Creative Founder: Warren Brown
Group Account Director: Kura Tyerman
Account Director: Kayleigh Chapman
Account Manager: Emily Field
Planners: David Hartmann, Ali Tilling and Sarah Hood
Agency Producer: Jenny Lee-Archer
Managing Partner: Stephen McArdle
Director: Mark Malloy
Production Company: Exit Films
Producer: Susie Cole
EP: Corey Esse
DOP: Jeremy Rouse
Editor: Rohan Zemna @ The Butchery
Post: The Refinery
Original Music: Cornel Wilczek @ Electric Dreams

Thanks!

ivan's picture
ivan

Thanks!

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
33834 pencils

nice and simple.

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