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Weetabix: Steeplechase

Advertising Agency: WCRS, London, UK
Creatives: Larry Seftel, Dave Day
Agency Producer: Sally Lipsius
Production Company: Rattling Stick
Producer: Sally Humphries
Director: Ringan Ledwidge
DP: Jess Hall
Editing Company: Work Post
Editor: Rich Orrick
Post Production: The Mill
Producer: Gemma Smith
Colourist: Mick Vincent
Lead 3D: James Sindle
Lead 2D: Barnsley
Shoot Supervisor: Barnsley
Flame Assist: Adam Lambert, Zoe Cassey
Lead 3D: James Sindle
3D: Teemu Eramaa, Ivor Griffin

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24 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Would be funny if it was Ursain Bolt

consolidated.db's picture
consolidated.db
539 pencils

you're kidding right?

firstly, why would bolt be riding a horse?

secondly, what's a funnier image: a little jockey out running horses, or a huge sprinter?

im not going to say anything nasty, but no, it wouldnt be funny with ursain bolt. it's funny as is.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

no but i was just thinking it's a little bit unrealistic

Guest's picture
Guest

Advertising doesn't need to be realistic, by the way horse don't talk either

mcfly's picture
mcfly
50 pencils

Jackmancer - I've just been to your website.

You need to actually do some ads and get a depth of knowledge before being qualified enough to comment.

And Usain is not spelt with an r in it.

slowrider's picture
slowrider
648 pencils

very nice directed and edited - thumbs up

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Nice example of telling stories to connect brands with audiences.

talkingisfree's picture
talkingisfree
2571 pencils

NICE

Guest's picture
Guest

Saw this on TV the other night and it made me chuckle. Is the horse's voice Micheal Gambon?

krautland's picture
krautland
3225 pencils

it's that old british way of coming up with a really fun and unexpected execution and then slapping a flat and dull line onto it at the end. it gets the job done but damnit, I wished they had worked a bit harder on that last piece. everything else here is fun.

Guest's picture
Guest

sweet mother of what is shiney and smells like lemons!

the whole movie is awsome but the line at the end ... comon!

on the other hand it's so mean that it doubles the awsome of the ad.

Guest's picture
Guest

this made me laugh!

Guest's picture
Guest

ha ha i like it

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

nice

royschellekens's picture
royschellekens
390 pencils

Loose the absurdness. Take a real horse and a real sprinter and you get a convincing great film... Idea is nice btw!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Great. It's simply great. *****

Wordnerd's picture
Wordnerd
6662 pencils

that's a cool film. could be a LOT worse. like loosing the absurdness (no offence)

Guest's picture
Guest

a short movie. beautiful art, beautiful music, beautiful photo.
a great ad: a great idea

art.vs.commerce's picture
art.vs.commerce
566 pencils

The only funny bit is the horse talking. Why? Because it's not expected.

frcxshw's picture
frcxshw
87 pencils

Funny.

Guest's picture
Guest

The line at the end is what makes the ad genius; without it there'd be no point. The whole idea of weetabix is that it's told to every child in Britain from a very young age that you'll become a superheroe-type person if you eat "50 weetabix a day". The final line takes years of pinpoint advertising on this, and uses it greatly as a punchline. Shame on the people above who said the last line let it down; you ignorant twats!!

Guest's picture
Guest

Just because there is a reason behind the line at the end, doesn't change the fact that it sticks out like a sore thumb. I'm not british, and I've never seen a weetabix ad before, but I understood the point of the punchline. And it almost ruined the giddy feeling I had after seing the film.

Still, it's amusing to see you call them twats for pointing out a valid letdown.

she_kai's picture
she_kai
221 pencils

every morning i open this webside when i get in my office and find nothing new...till this moment i see the brilliant idea and excution like other...
thank the creative team

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