WATERisLIFE: Kenya Bucket List

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Creative Director: Julia Neumann
Art Director: Sam Shepherd, Donna Kwon
Copywriter: Frank Cartagena, Kevin Meagher
Head of Design: Juan Carlos Pagan
Designer: Brian Gartside
Head of Production: Ed Zazzera
Director / Editor: Alec Helm
Producer: Nina Horowitz
Business Manager: Lynda Blaney-Smith
Color correct: Nice Shoes
Music: Singing Serpent

August 2013


morse's picture
17183 pencils

Wow, just wow. Very convincing. Where do I donate?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
41162 pencils
makasun's picture
137 pencils

Nice. I like it!

Jase Corbs's picture
Jase Corbs
56 pencils

Manly tears were shed.

JuanCabral's picture
45 pencils

Wow. Thanks DDB. It's things like this that make me happy to be in advertising.

certaintly's picture
3994 pencils

a 4 yr old's bucket list is a really smart idea.
i wouldve liked it better if it they focused only on the simple stuff, showing that it's even just the simple stuff that he doesnt get to appreciate/experience

mr.x's picture
998 pencils

Agree. Although some of the things were simple. Like seeing the ocean. But yeah I'd like it even more if the list were, for example: seeing the ocean, learn to swim, ride a bike, see a movie at the theatres, make snow angels. That would show how unfortunate people appreciate little things in life.

Mongoose's picture
4963 pencils

One more, just one more & tears will flow freely... This is amazing stuff!

Make the logo Bigger and the black, Darker!

James Halloran's picture
James Halloran
10 pencils

Now, that is a heart-touching ad! Full of power and a strong message!

Nicole Benson's picture
Nicole Benson
2 pencils

WOW. Absolutely beautiful.
Perhaps I am the target audience for this ad or maybe I just sensitive, but I certainly felt the emotional message this commercial delivered.
I like the way it conveyed the urgency of this issue without making it a 'sad' commercial.
I will certainly be sharing this.


nepotiums's picture
251 pencils

Brilliant. And touching.

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