WATERisLIFE: First World Problems Anthem

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director / Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In The Groove Music

October 2012


talkingisfree's picture
2710 pencils


dsklan's picture
1926 pencils

this is so dumb, don't you think people in the first world have serious problems too?
for example this fake-tvc will win no award: you get fired, stressed, depressive, alcoholic, heart attack, finally you will die.... big problems, i think!

Roger Keynes's picture
Roger Keynes
5498 pencils

I think this ad is meant to polarise people... from those who are human enough to help others less fortunate...
and those who can fuck off and go straight to the die part. That's two problems solved. ;)

The Jobless Writer
Will Think for Salary

Joseph_Thomas's picture
31 pencils

Noone's buying that the whole #firstworldproblems trend was serious. It was a joke, ironical, and more effective than this ad!

feysal's picture
2561 pencils

love it sooo much ...i can relate coming from Kenya it definitely hits the problem in the head. Big up to ddb

groovy baby!

miko1aj's picture
3086 pencils

great idea. But I think it doesn't need any explanation at the end.

Temple's picture
11323 pencils

Cannes. Stop hating something so good. Yes, first world citizens also have problems but that's not the point.

Nike Diesel's picture
Nike Diesel
13600 pencils

Really, really good. Well done.

Gualcor's picture
978 pencils

I hate it when they turn memes into ads.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Victorious's picture
95 pencils

I agree with you. This whole concept of "firstworldproblems" was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative, embarrassing and totally inappropriate. That phrase continues to be a joke on many of these meme sites and to create a commercial with such a serious topic from something so silly is actually offensive.

sebarestless's picture
116 pencils

Lame indeed.

kleenex's picture
41162 pencils

not bad.

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

youngilvy's picture
142 pencils


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