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Wataniya Airways: Off the ground

Advertising Agency: JWT Kuwait
Executive Creative Directors: Alessandro Antonini, Mark Makhoul
Art Director: Amin Abu Hamzeh
Senior Copy Writer: Ahmed Abdullah AL Aslawi

31 comments

Grace's picture
Grace

Nice direction. Emotive.

Guest's picture
Guest

good ad.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice slow motion

Brainsugar's picture
Brainsugar
1586 pencils

Something nice in this film.

Guest's picture
Guest

Great...

Guest's picture
Guest

lovin' it.

Guest's picture
Guest

Yeah slap any other airline and it still works! And what no good editors in Arab land...

Reality Check's picture
Reality Check
1799 pencils

On Tue, 2009-09-15 11:14, Guest wrote: Yeah slap any other airline and it still works!

Reality Check replies: But no other airline did it, so there you go.

Guest's picture
Guest

Trying to think for what have I seen this before!!!

slowrider's picture
slowrider
648 pencils

inspired by NIKE!

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

I think, I am about to cry.

silvi's picture
silvi
4172 pencils

Qué lindo!

Guest's picture
Guest

Rather have a few Mary Jane's and lie on the floor making snow angels in my laundry.

sirvan's picture
sirvan
29870 pencils

Nice.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Until I got to the end line, I was thinking 'Nicely shot. No idea.' But that end line is lovely. I trust - and hope - there is a print campaign to go with it. Sure it is an entirely generic insight, but it is so nice and so original it can carry a campaign. Lovely piece of writing.

Guest's picture
Guest

nice spot

Guest's picture
Guest

http://www.youtube.com/watch?v=wMf1sr9UOjU

Ripoff dude. Work for AIr Canada marketing department, JWT Kuwait we need to have a chat!

shahidali's picture
shahidali
4071 pencils

awesome directiion, copy and fantastic creative. a total team work.

shahid

LeeMoh's picture
LeeMoh
424 pencils

And I thought all airlines get people off the ground! Silly "I" am.

Guest's picture
Guest

The line!
The line!
super!

firebug's picture
firebug
1117 pencils
lucas79's picture
lucas79
49 pencils

very nice, good slow motion, but no new idea

Lucas Advertising

opposite of u's picture
opposite of u
301 pencils

this plane is gonna fall

Guest's picture
Guest

Nike, Air canada, Zonc and now Wataniya!

Guest's picture
Guest

Not a good idea to copy air canada!!!!

Guest's picture
Guest

Yo, Reality Check, check the link provided by the some what angry Air Canada employee, so there you go.

Guest's picture
Guest

I fail to see ANY resemblance to the Air Canada ad. I mean, how the hell does "hey America, get up here" have anything in common with "the best moments happen when you are off the ground"?

This beats the Air Canada ad anyday. AMAZING work JWT Kuwait, don't listen to these haters.

Guest's picture
Guest

I mean is sweet and all but that's about it. I'd give it a 5, that's all folks!

Guest's picture
Guest

Fantastic ad. I hope everybody enjoyed the show like I did ;)

reemserena's picture
reemserena
29 pencils

amazing

andylefty's picture
andylefty
4533 pencils

's okay

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