Washington Lottery: Birds

Advertising Agency: Publicis in the West, Seattle, USA
Executive Producer: Derek Ruddy
Creative Director: Dan Fietsam
Art Director: Scott Rasmussen
Copywriter: Jeff Siegel
Production Company: Sticks+Stones Studios, Los Angeles
Director: Jerry Brown
Executive Producer: Marlon Staggs
Producer: Gabrielle Yuro
Head of Production: Jason Dennis
Director of Photography: Tom Olgeirrson
Post-Production: Fischer Edit, Minneapolis
Editor: Lindy Wilson
VFX Supervisor/FLAME Artist: Jake Parker
Editorial & VFX Producer: Bill Rogina
Film Trasfer: Pixel Farm, Minneapolis
Colorist: Oscar Obozay
Music: Music Forever
Composer: Rob Simonsen
Music Produced by Anthony Marinelli

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A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

They forgot to give craft services a credit. But I do like this spot a lot. Very tastefully and beautifully done for an often junky and crap filled category.

back2b's picture
191 pencils


biabitch's picture
298 pencils

this is really nice.

craftsman's picture
67 pencils

Very, very nice!

bnovoa20's picture
38 pencils

great work

lishoyg's picture
73 pencils

the penguin is so cuuuuuuuuuuuuute....... goood spot....

Prof's picture
1453 pencils

Can't get a more awesome penguin !
So nice!

Quite really.

ZZbottom's picture
111 pencils

except for smiling man (what a pity, cut him!) i like it. cool and poetic.


new designer's picture
new designer
98 pencils

this is amazing! which smart ass had this great idea? soooo cool~

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

no good dramaturgy. better let some time to prepare flying penguin.
but still good spot. congrats to the team. made me wanna have penguin.

Alistair C.'s picture
Alistair C.
692 pencils

it's beautiful and makes u wanna fly with a penguin; the chicken looks dumb, but the penguin is excited!

tsea's picture
123 pencils

this is a very nice thought. love it.

delithekid's picture
54 pencils

great work.

"simple is the best."

ernesto p's picture
ernesto p
76 pencils

renault clio "grande por dentro"...

franksandres's picture
172 pencils


matita's picture
488 pencils

Really touching, brilliant twist for the product. Metal.

kergu's picture
6788 pencils

Just excellent and emotive...but the ending i dont know.. i could be better.

veroruvioli's picture
82 pencils

Good advertising improves your life.

-Argentine copywriter for export-

Ed Mintone's picture
Ed Mintone
585 pencils

s-w-e-e-t :]

whitespace's picture
1953 pencils

Imma go get me some lott tix.

An' chikin.

phoamcor's picture
1284 pencils

Verrrrrrrry charming. Nice fresh twist on lottery ads.

december's picture
93 pencils

I love this commercial.

Jose_ND's picture
7 pencils

aaaw, not bad, cute cuddly birds, what can i say? its really nice, its likeable, we'll remember it, but will we remember which brand is it for? The content is not quite relative to the product, and if you're doing an ad which has this characteristic, then you should appeal a bit more to the brand itself, making it more present. It just would have made a great ad out of this one because, it's not about us remembering how cute the penguin is, is about us remembering the brand.

capywriter's picture
5511 pencils

Lucky birds...

Dusan Zica's picture
Dusan Zica
116 pencils

I like it.

Don Rapper's picture
Don Rapper
223 pencils

very very nice idea!

gmint7's picture
2685 pencils


I wish penguins are watching this ad.


amsterdam73's picture
374 pencils

Wow! Best I've seen since Cannes.
Wish I made this one.

Anabel's picture
46 pencils

so touching, made me cry... clap clap clap

Wordnerd's picture
6662 pencils

this is so overwhelmingly sweet!

Gray67's picture
10 pencils

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

vivinunez's picture
5 pencils

very nice. love it!

AEB's picture
2 pencils

What a terrific creative idea. Very tender-hearted. I wonder how the landing with the Emu (or Ostrich?) went. I just hope that no Emus were harmed in the making of this ad. Bravo.

Guest commenter's picture
Guest commenter

Is there a way to get a copy or poster of the penguin flying.

I adore this commerical and it makes me smile each time I see it!

Guest commenter's picture
Guest commenter

Sure, nice and cute, but are we quite sure these birds actually want to fly? How do we know they aren't panic-stricken being forced to be first-time flyers?

Guest commenter's picture
Guest commenter

Is education in Washington funded in part by the lottery? If it is, than this commercial is all the more poignant for it.

Guest commenter's picture
Guest commenter

I loved this commercial. I felt it was very cute and I really appreciated the message that every bird should get to fly. I really felt it was creative and I really enjoyed it.

Paul A. Benson's picture
Paul A. Benson

Our favorite commercial...we watch it over and over....how can I share it with friends?- I don't find a share option

Guest commenter's picture
Guest commenter

i love this ad, but everytime I watch it I wonder how did the land the emu?

Guest's picture

It´s so nice to see that ads could carry so positives messages. Congrat!


Guest's picture

These guys are really lucky to have a lottery account that will allow them to do that. I have a lottery client (won't say what state) and they force us to do absolute shit time after time.

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