Washington Lottery: Birds

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Advertising Agency: Publicis in the West, Seattle, USA
Executive Producer: Derek Ruddy
Creative Director: Dan Fietsam
Art Director: Scott Rasmussen
Copywriter: Jeff Siegel
Production Company: Sticks+Stones Studios, Los Angeles
Director: Jerry Brown
Executive Producer: Marlon Staggs
Producer: Gabrielle Yuro
Head of Production: Jason Dennis
Director of Photography: Tom Olgeirrson
Post-Production: Fischer Edit, Minneapolis
Editor: Lindy Wilson
VFX Supervisor/FLAME Artist: Jake Parker
Editorial & VFX Producer: Bill Rogina
Film Trasfer: Pixel Farm, Minneapolis
Colorist: Oscar Obozay
Music: Music Forever
Composer: Rob Simonsen
Music Produced by Anthony Marinelli

Your rating: None Average: 8.3 (27 votes)

Comments

They forgot to give craft services a credit. But I do like this spot a lot. Very tastefully and beautifully done for an often junky and crap filled category.

beautiful.

this is really nice.

Very, very nice!

great work

the penguin is so cuuuuuuuuuuuuute....... goood spot....

Can't get a more awesome penguin !
So nice!

except for smiling man (what a pity, cut him!) i like it. cool and poetic.

this is amazing! which smart ass had this great idea? soooo cool~

Senhora Kolossa's picture

no good dramaturgy. better let some time to prepare flying penguin.
but still good spot. congrats to the team. made me wanna have penguin.

it's beautiful and makes u wanna fly with a penguin; the chicken looks dumb, but the penguin is excited!

this is a very nice thought. love it.

great work.

*
"simple is the best."

renault clio "grande por dentro"...

Lovely

Really touching, brilliant twist for the product. Metal.

kergu's picture

Just excellent and emotive...but the ending i dont know.. i could be better.

veroruvioli's picture

Good advertising improves your life.

-Argentine copywriter for export-
http://www.veroruvioli.blogspot.com/

Ed Mintone's picture

s-w-e-e-t :]

Imma go get me some lott tix.

An' chikin.

Verrrrrrrry charming. Nice fresh twist on lottery ads.

I love this commercial.

aaaw, not bad, cute cuddly birds, what can i say? its really nice, its likeable, we'll remember it, but will we remember which brand is it for? The content is not quite relative to the product, and if you're doing an ad which has this characteristic, then you should appeal a bit more to the brand itself, making it more present. It just would have made a great ad out of this one because, it's not about us remembering how cute the penguin is, is about us remembering the brand.

the_capywriter's picture

Lucky birds...

I like it.

very very nice idea!

gmint7's picture

:::J:::

HATS OFF
AWESOME
I wish penguins are watching this ad.

Wow! Best I've seen since Cannes.
Wish I made this one.

Anabel's picture

so touching, made me cry... clap clap clap

this is so overwhelmingly sweet!

Gray67's picture

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

Art Direction + Illustration + Design
www.gjack.ca

vivinunez's picture

very nice. love it!