Warburtons: Tester

Advertising Agency: RKCR – Y&R, UK
Agency Creative Director: Mark Roalfe
Copywriter: Martin Mcallister
Art Director: Jamie Starbuck
Planners: Neasa Cunniffe, Saul Betmead
Business Director: Nick Fokes
Account Director: Josh Harris
Agency Producer: Jennifer Fewster
Media Company: Mindshare
Production Company: Smuggler
Director: Jamie Rafn
Editor: Tim Hardy from Stitch
Post prod Producer: Paul Branch
Post-production: MPC
Audio post-production: Factory


miko1aj's picture
3098 pencils

Crowds of enthusiastic clients run to where client's product is. Whoa. I've never seen commercial with such an idea. Yeah right.
In fact – i must admit that this type of advertising is simply directed to the one who buys the commercial. Not the product. So – wrong client.
It's strange because i've seen few great ads of Warburtons here – and this one is, hmmm, how to express this. As if they've changed marketing dep. stuff.

kleenex's picture
34632 pencils

I like the idea, BUTTT if you get the so call job in the ad it will lat no more than one day.

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