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War Child Canada: Holiday Mishap

Advertising Agency: John St., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Writer: Simon Bruyn
Art Director: Andrew Livingston
Account Manager: Zoe Baines
Producer: Dale Giffen, Cas Ward
Production Company: OPC
Production Manager: Dwight Phipps
Director: Jon Barber
Director of Photography: Doug Koch
Editor: Jonathan Egan
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Casting House: Fade To Black
Released December 2010

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9 comments

Guest's picture
Guest

ahahah. very nice.

drewbukka's picture
drewbukka
5 pencils

ahaha. I love it.

Guest's picture
Guest

Good stuff.

ichan's picture
ichan
80 pencils

i love cats.

thedesignaddict's picture
thedesignaddict
5391 pencils

"Bad gifts don't save lives."

But doesn't the bad gift save her life in this commercial?

tzuik's picture
tzuik
104 pencils

The ads are nice, but the final copy ruins the whole point. Or am I missing someting?

Guest's picture
Guest

Agree completely

Guest's picture
Guest

yep

JeffP's picture
JeffP
810 pencils

Sadly it misses the point completly. I'm puzzled trying to figure out what they are trying to tell me. Hope the campaign reaches its KPI with that execution.

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