War Child Canada: Holiday Heimlich
Advertising Agency: John St., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Writer: Simon Bruyn
Art Director: Andrew Livingston
Account Manager: Zoe Baines
Producer: Dale Giffen, Cas Ward
Production Company: OPC
Production Manager: Dwight Phipps
Director: Jon Barber
Director of Photography: Doug Koch
Editor: Jonathan Egan
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Casting House: Fade To Black
Released December 2010
6 comments
Touching and smart, two of my favourite things.
This campaign is sending conflicting messages. On one hand it's saying, "Bad gifts don't save lives.", and on the other hand it's showing us that bad gifts do save lives. This isn't working for me.
I think it's playing off the hypothetical against the real, saying "this wouldn't happen, but this can." You might be oversqueezing your Literal gland a tad on this one.
it's supposed to be ironic (ie: this would never happen)
I like it. The bad gifts are saving lives, but it's an exaggeration.
Well done.