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Wacoal Mood Boost-up bra: Kathoey

Advertising Agency: CJ WORX, Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Creative Director: Chutima Sriaranyakul
Copywriters: Kritkhanin Sornchan, Soranut Papungkornkit
Production: Songmue Productions

14 comments

fermattei's picture
fermattei
74 pencils

too fake...

FM

morse's picture
morse
15972 pencils

It's a little predictable, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
4060 pencils

dumb

ivan's picture
ivan

Good point. Full campaign here: http://adsoftheworld.com/taxonomy/brand/hema

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
29333 pencils

boooooooooooooo.............

yoono's picture
yoono
115 pencils

as some guy told about it, it's predictable. and this didn't give me that impact..

hallberg's picture
hallberg
2 pencils

Perhaps not the most original idea, however, looking at it from a sales perspective with the amount of lady-boys here is in Thailand I have no doubt it will be successful with both real women and lady-boys. Great direction for a push-up bra brand here in Thailand.

JAG's picture
JAG
166 pencils

I was surprised - didn't figure it out, but was not enticed to buy the bra. Mostly made me wonder about the guy's psyche.

raina's picture
raina
2 pencils

there is a bra that does that . its for crossdresssers.

it really works for men and women.

THE TRANSWONDER BRA

http://www.transwonder.de/en/bilder.php

http://www.transwonder.de/en/transwonder.php

cleavage creators
http://www.glamourboutique.com/cleavagecreators.aspx

David Gor's picture
David Gor
664 pencils

everyone knows ...

certaintly's picture
certaintly
4060 pencils

the bro

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