00:00
NewerOlder

VR Finnish Railway Company: Monumental Environment Congress

Advertising Agency: Dynamo Advertising, Helsinki, Finland
Creative Director: Vesa Kujala
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Account Director: Sanna Forsström
Strategic Planner: Dan Rönnqvist
Production management: Arja Kvist, Eila Turunen
Production company: Grillifilms
Animation: Talvi
Aired: March 2008

16 comments

Wordnerd's picture
Wordnerd
6662 pencils

well done spot! but the punchline destroys it all - too bad. :(

Corbeen's picture
Corbeen
1088 pencils

what da f... ??

Vicomte's picture
Vicomte
287 pencils

nice

Jennifer Macfarlane's picture
Jennifer Macfarlane
23 pencils

crazy - but amazing animation

brain123's picture
brain123
830 pencils

Killer animation. Concept sucks!

AssassinX's picture
AssassinX
1329 pencils

Yeah, sometimes stunning VFX can save a bad idea.

mikepants2005's picture
mikepants2005
504 pencils

That is one of the worst ads I've ever see in my entire life! What a waste of a big production budget. As they say in England, 'You can't polish a turd' meaning if's a shit idea then it doesn't matter how much money you spend on it. It will always look shit.

bknowlden's picture
bknowlden
3647 pencils

Not buttoned up well at all, but i got really excited for the punchline when i saw the production quality build :(

teenie's picture
teenie
1894 pencils

I don't get it! Argh!!!!!! Nice idea, but how's the train going to save monuments--lack of car pollution? The monuments are doing the driving. Jeez.

Polishing a turd indeed!

Guest's picture
Guest

treeniä is Finnish for training. The statue is repling in Finnish that he's been training. Thous the misunderstanding between Finnish and English. Tho, he does use the train as well...

vidya.shankaran's picture
vidya.shankaran
724 pencils

Loved it !! Bloody brilliant !!!!

the.copywriter.twisted's picture
the.copywriter....
48 pencils

What's so bad about it?

If you train, you won't be gone with pollution. Simple.

Seems like a winner to me.

-

ManchuChanchu's picture
ManchuChanchu
701 pencils

when i saw the statue of liberty walking i thot 'looks interesting' when i read monumment congress I was like 'ok' when the commercial ended i was like 'What the fuck!' this one has all the ingredients of a good ad but is a really abrupt one

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Weird. This looks great. With the giant statue foot at the start and looming over the coliseum. Then when you get in there and the statues are talking its still interesting. But then, they keep talking, and then it ends on a rubbish conclusion. disappointed. :-(

We're going to need more lube.

DJVassallo's picture
DJVassallo
243 pencils

once again a concept that relies too much on local culture...

the main character is actually the statue outside Helsinki´s Central Railway Station, symbol of the national train company and soooo well known icon of the city, that´s why makes a lot of sense for Finns...

the "to train" and "train" wordgame is fine, too bad the Finnish accent in English spoils it...

Temple's picture
Temple
10284 pencils

wow.

Log in or register to post comments