VR Finnish Railway Company: Monumental Environment Congress
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Advertising Agency: Dynamo Advertising, Helsinki, Finland
Creative Director: Vesa Kujala
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Account Director: Sanna Forsström
Strategic Planner: Dan Rönnqvist
Production management: Arja Kvist, Eila Turunen
Production company: Grillifilms
Animation: Talvi
Aired: March 2008
16 Comments
well done spot! but the punchline destroys it all - too bad. :(
what da f... ??
nice
crazy - but amazing animation
Killer animation. Concept sucks!
Yeah, sometimes stunning VFX can save a bad idea.
That is one of the worst ads I've ever see in my entire life! What a waste of a big production budget. As they say in England, 'You can't polish a turd' meaning if's a shit idea then it doesn't matter how much money you spend on it. It will always look shit.
Not buttoned up well at all, but i got really excited for the punchline when i saw the production quality build :(
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brandon
www.brandonknowlden.com
I don't get it! Argh!!!!!! Nice idea, but how's the train going to save monuments--lack of car pollution? The monuments are doing the driving. Jeez.
Polishing a turd indeed!
treeniä is Finnish for training. The statue is repling in Finnish that he's been training. Thous the misunderstanding between Finnish and English. Tho, he does use the train as well...
Loved it !! Bloody brilliant !!!!
www.wordsofbabel.blogspot.com
What's so bad about it?
If you train, you won't be gone with pollution. Simple.
Seems like a winner to me.
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It's a lie.
when i saw the statue of liberty walking i thot 'looks interesting' when i read monumment congress I was like 'ok' when the commercial ended i was like 'What the fuck!' this one has all the ingredients of a good ad but is a really abrupt one
Weird. This looks great. With the giant statue foot at the start and looming over the coliseum. Then when you get in there and the statues are talking its still interesting. But then, they keep talking, and then it ends on a rubbish conclusion. disappointed. :-(
We're going to need more lube.
once again a concept that relies too much on local culture...
the main character is actually the statue outside Helsinki´s Central Railway Station, symbol of the national train company and soooo well known icon of the city, that´s why makes a lot of sense for Finns...
the "to train" and "train" wordgame is fine, too bad the Finnish accent in English spoils it...
Hormone vs Neuron - Twitter
wow.