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Volvo Trucks: The Epic Split feat. Van Damme

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits.

Advertising Agency: Forsman Bodenfors, Sweden
Director: Andreas Nilsson
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Wooly Bully by Sam The Sham & Pharaohs
Precision driver: Rob Hunt
Stunt Coordinator: Lee Sheward

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35 comments

alausa's picture
alausa
1414 pencils

This is hilarious!!!

thedesignaddict's picture
thedesignaddict
5337 pencils

Love it. So simple.

GrumpyArtDirector's picture
GrumpyArtDirector
838 pencils

Great pace, great use of the music, great use of a celebrity, great photography and great relevance for the brand. Great, great, great.

talkingisfree's picture
talkingisfree
2569 pencils

This is great. Enya + trucks + Van Damme is genius. The idea is simple and perfectly executed. Volvo needs this

Nuno Leal's picture
Nuno Leal
9 pencils

The soundtrack's Enya. "Only Time". Wonderful idea and equally great work by the director. Van Damme just did what he does everyday ahaha.

kleenex's picture
kleenex
26231 pencils

A winner!!!

allan080i's picture
allan080i
104 pencils

Cannes Check!

BernbachOnRoids's picture
BernbachOnRoids
77 pencils

I can do the splits like that. Sometimes even on trucks that move forward.

StPepper23's picture
StPepper23
269 pencils

best ad in 2013. congratulations

wave's picture
wave
312 pencils

WIN!!!!! CONGRATS!!!!!

sacrilegend's picture
sacrilegend
1904 pencils

Flawless. Beautifully conceived, beautifully written, and beautifully executed. I've been shoving this piece in everyone's face all morning.

donne2's picture
donne2
3 pencils

My favourite ad of the year. Used VanDamme but doesn't suffer video vampire. Superbly well crafted.

CrackerJackWorks's picture
CrackerJackWorks
10424 pencils

Van Damme that was good!

Owolawi's picture
Owolawi
1475 pencils

I see judges in a lot of shows smiling knowingly and dishing out votes for this spot. Brilliant!

Diana Báez Castelán's picture
Diana Báez Castelán
86 pencils

Epic in deed.

Temple's picture
Temple
9621 pencils

To win Gold Lions in so many categories, Craft Lions, Automotive sector Lions, Music Lions, you name it.

Superb, one of the best automotive ads in histiry.

Nike Diesel's picture
Nike Diesel
13339 pencils

i second that.

Srgjan's picture
Srgjan
3 pencils

superb.

faissalo's picture
faissalo
733 pencils

fan bloody tastic

your mom's picture
your mom
601 pencils

see you at Cannes son. congrats

Nike Diesel's picture
Nike Diesel
13339 pencils

so much win here its ridicules.

efcos's picture
efcos
17 pencils

amazing.

zaheenkb's picture
zaheenkb
56 pencils

Zaheen

faissalo's picture
faissalo
733 pencils

That is AWESOME !

nepotiums's picture
nepotiums
251 pencils

This is one the best TV spot I've seen this year. Get ready for Cannes.

61designstreet's picture
61designstreet
243 pencils

Heart tuocking add of my life.. Its sooooooooooo amagazing, I love it... Very diffrent way to show the trust of a man on volvo trucks and new staring technology..
Supper awesome add of the history...

iGenius's picture
iGenius
46 pencils

Very nice indeed. F&B keeps doing pretty much everything right. But this also proves that in most cases a big budget really makes all the difference. Without JCVD and the epic song it's close to nothing. The execution and "casting" is way larger then the idea ("man doing split between trucks"). I really like the F&B never compromises with the actual output, every time it's top notch. Congrats guys!

61designstreet's picture
61designstreet
243 pencils

yes a big budget really makes all the difference.

Ainat's picture
Ainat
76 pencils

Awesome.

rmkida's picture
rmkida
365 pencils

Epic!

evikRAM's picture
evikRAM
349 pencils

GREAT..!!

!! जय श्रीराम !!

Swerve's picture
Swerve
11 pencils

What's not to like? Concept, Design, Copy, Videography, Music- Everything...Very well done.

JoseB's picture
JoseB
16 pencils

Epic split. Epic commercial. Definitely the best of 2013. Also, it took just enough of our time and not a second more. I'd like to see what this goes up against.

JoseB's picture
JoseB
16 pencils

CLOSE CALL: Check out 0:49 - 0:50. Looks like VD's right foot slides slightly. Of course he didn't even flinch.

Epic split. Epic commercial. Definitely the best of 2013. Also, it took just enough of our time and not a second more. I'd like to see what this goes up against.

Austin Video Production's picture
Austin Video Pr...
758 pencils

This is a fantastic spot. The concept is simple, yet brilliant. It's also impressive that they coordinated this during magic hour. I love the sunset (or sunrise) over his shoulder.

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