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The Epic Split feat. Van Damme

Published/Aired: 
November 2013
Description: 

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits.

Advertising Agency: Forsman Bodenfors, Sweden
Director: Andreas Nilsson
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Wooly Bully by Sam The Sham & Pharaohs
Stunt Coordinator: Peter Pedrero

Comments (34)

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Highest Rated

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

This is a fantastic spot. The concept is simple, yet brilliant. It's also impressive that they coordinated this during magic hour. I love the sunset (or sunrise) over his shoulder.

alausa's picture
alausa
Activity Score 1420

This is hilarious!!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Love it. So simple.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Great pace, great use of the music, great use of a celebrity, great photography and great relevance for the brand. Great, great, great.

talkingisfree's picture
talkingisfree
Activity Score 2710

This is great. Enya + trucks + Van Damme is genius. The idea is simple and perfectly executed. Volvo needs this

Nuno Leal's picture
Nuno Leal
Activity Score 13

The soundtrack's Enya. "Only Time". Wonderful idea and equally great work by the director. Van Damme just did what he does everyday ahaha.

kleenex's picture
kleenex
Activity Score 43505

A winner!!!

allan080i's picture
allan080i
Activity Score 107

Cannes Check!

BernbachOnRoids's picture
BernbachOnRoids
Activity Score 77

I can do the splits like that. Sometimes even on trucks that move forward.

StPepper23's picture
StPepper23
Activity Score 269

best ad in 2013. congratulations

wave's picture
wave
Activity Score 464

WIN!!!!! CONGRATS!!!!!

sacrilegend's picture
sacrilegend
Activity Score 3392

Flawless. Beautifully conceived, beautifully written, and beautifully executed. I've been shoving this piece in everyone's face all morning.

donne2's picture
donne2
Activity Score 3

My favourite ad of the year. Used VanDamme but doesn't suffer video vampire. Superbly well crafted.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

Van Damme that was good!

Owolawi's picture
Owolawi
Activity Score 1528

I see judges in a lot of shows smiling knowingly and dishing out votes for this spot. Brilliant!

Diana Báez Castelán's picture
Diana Báez Castelán
Activity Score 86

Epic in deed.

Temple's picture
Temple
Activity Score 11337

To win Gold Lions in so many categories, Craft Lions, Automotive sector Lions, Music Lions, you name it.

Superb, one of the best automotive ads in histiry.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

i second that.

Srgjan's picture
Srgjan
Activity Score 3

superb.

faissalo's picture
faissalo
Activity Score 728

fan bloody tastic

Nice init

your mom's picture
your mom
Activity Score 737

see you at Cannes son. congrats

Don't argue with your mom!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

so much win here its ridicules.

zaheenkb's picture
zaheenkb
Activity Score 69

Zaheen

faissalo's picture
faissalo
Activity Score 728

That is AWESOME !

Nice init

nepotiums's picture
nepotiums
Activity Score 251

This is one the best TV spot I've seen this year. Get ready for Cannes.

61designstreet's picture
61designstreet
Activity Score 247

Heart tuocking add of my life.. Its sooooooooooo amagazing, I love it... Very diffrent way to show the trust of a man on volvo trucks and new staring technology..
Supper awesome add of the history...

iGenius's picture
iGenius
Activity Score 54

Very nice indeed. F&B keeps doing pretty much everything right. But this also proves that in most cases a big budget really makes all the difference. Without JCVD and the epic song it's close to nothing. The execution and "casting" is way larger then the idea ("man doing split between trucks"). I really like the F&B never compromises with the actual output, every time it's top notch. Congrats guys!

61designstreet's picture
61designstreet
Activity Score 247

yes a big budget really makes all the difference.

Ainat's picture
Ainat
Activity Score 93

Awesome.

rmkida's picture
rmkida
Activity Score 367

Epic!

evikRAM's picture
evikRAM
Activity Score 349

GREAT..!!

!! जय श्रीराम !!

Swerve's picture
Swerve
Activity Score 11

What's not to like? Concept, Design, Copy, Videography, Music- Everything...Very well done.

JoseB's picture
JoseB
Activity Score 20

Epic split. Epic commercial. Definitely the best of 2013. Also, it took just enough of our time and not a second more. I'd like to see what this goes up against.

JoseB's picture
JoseB
Activity Score 20

CLOSE CALL: Check out 0:49 - 0:50. Looks like VD's right foot slides slightly. Of course he didn't even flinch.

Epic split. Epic commercial. Definitely the best of 2013. Also, it took just enough of our time and not a second more. I'd like to see what this goes up against.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

This is a fantastic spot. The concept is simple, yet brilliant. It's also impressive that they coordinated this during magic hour. I love the sunset (or sunrise) over his shoulder.

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