Volvo Safe and Style: 50 years

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Published: November, 2009


Hiperion's picture
3138 pencils

Relacionar el uso del cinturón con la seguridad es la cosa menos eficaz que he oído en mi vida.
No siempre lo original es efectivo.
Una persona que no usa el cinturón no va a empezar a usarlo después de ver este video, asi que sintiendolo mucho mi voto está claro.

xcreativity's picture
2374 pencils

It feels more like a documentary than anything else. Is this the point of the video? If so, well done.

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alexander.borges's picture
26 pencils

It's a case study. The agency's solution to the problem. Their campaign.

monsieurange's picture
520 pencils

Me gusta la campaña, un gran beneficio con muy buena onda.

gmint7's picture
2685 pencils

i think they got the research wrong.

cool people is not FASHION people. (although fashion is cool)

but for $32,000. it's worth the effort.


cruzialx's picture
194 pencils


kagzmainah's picture
631 pencils

great campaign!

diogorspd's picture
52 pencils

I think some people misunderstand the purpose of a case study. This is not something necessarily created to make people wear seat belts but to show the campaign, wich buy the way is not the best one ever but surely has a different aproach in young people and better yet effective. Creativity is not always to come up with brilliant ideas that makes everyone give it ten stars or raise attention all over the world because it was never done, or never thought by someone else, or makes one lose one's mind in front of the idea, etc, etc. Advertising is not just about award winning, but effective selling in a creative way. Congrats so for the creative (effective) way of selling this idea.

gmint7's picture
2685 pencils

hm, thats' a good point diogor,

True that in advertising, aside from being creative, it's MORE important to be effective ( if not it wouldn't be a called advertising, wouldn't it?)

but i still wonder, in this case, what makes you think that the campaign proves effective?


RoccaM's picture
4 pencils

Creative idea to reintroduce the public to safety belts. Excellent execution for the budget.

funky_frogii's picture
2536 pencils

very nice...........

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Viranica's picture
230 pencils

two thumbs up.

Guest's picture

FOr that budget, what they did was simply mind blowing! Great work.

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