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Volvo S60: Precision Acceleration

Advertising Agency: Arnold Worldwide, EuroRSCG 4D, Sapient Nitro, USA
Chief Creative Officer: Pete Favat
Global Creative Director: Stephen Ward
Creative Directors: Bram de Rooij, Chris Carl, John Steward
Art Directors: Luke Perkins, Feike Kloostra, Neil Richardson
Copywriters: Mike Howard, Darren Reynoldson, Olly Farrington
Producers: Bill Goodell, Jose Karsten, Tom Malt, Jaime Guild
Global Account Director: Don Lane
Global Planning Director: Bart van der Vliet
Planning Director: Sicco Beerda
Account Service: Todd Sperry, Jeff Dunlap, Ant Gillard, Matt Brown, Frederic Roger, Buu Tran, Megan Albiani, Jodi Blauvelt, Sarah Posnak, Marleen Haverkamp
Project Management: Liz Hennigan
Print Production: Diane Brito
Art Production: Andrea Ricker
Business Management: Anne Joynt, Lisa Mercier
Production Company: LIMEY
Production Company Producer: Andrew Denyer
Director: Scott Weintrob
Cinematographer: Morgan Susser
Editorial Company: Cutters
Editor: Ryan McGuire
Music Composer: Neil Cleary
Recording Studio: Soundtrack
Mix Engineer: Mike Secher
Visual Effects Company: Brickyard VFX

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4 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Inspired by Ken Block? Anyway, very cool. Not very fitting for Volvo in my opinion, but perhaps they want to boost their safe & boring image. Anyhow, it was cool ;p

HappyHour's picture
HappyHour
2386 pencils

I was going to say.. I had read that Volvo wanted to expand their brand from it's current place as the safest car on the road. So is this their solution? Just calling it naughty?

Guest's picture
Guest

3 agencies!? about 200 credits!? 1 boring spot!

Guest's picture
Guest

i like the "super copy" at the end :)

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