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Backseat Drivers

Agency: 
Published/Aired: 
February 2013
Description: 

While most auto marketing involves something to the effect of sleek cars making turns on curvy mountain roads, Volvo took a different track (ahem, tack). They wanted to demonstrate that their cars are designed around drivers AND passengers, so they turned to, well, untraditional car reviewers. They invited children to weigh in on their XC model vehicles from the back seat. In an online video shared on YouTube and across Volvo’s social channels, the Volvo XC60 and XC90 are reviewed by real kids -- not actors -- who give their unfiltered views (as kids do) on how the car suits their needs.

Advertising Agency: Cake, New York, USA
Managing Partner: Greg James
Group Director / Social Marketing: Stacy Fuller
Social Marketing Manager: Aaron Jarosh
Additional credits: Havas Media, Rooster NYC

Comments (5)

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Highest Rated

Klara K.'s picture
Klara K.
Activity Score 3343

Half a minute with the best quotes would make it more justice.

ankitadv's picture
ankitadv
Activity Score 818

good ad

distortionx's picture
distortionx
Activity Score 15

awesome, this one is more than just being safe and

zouz08's picture
zouz08
Activity Score 209

done! sorry guys

http://vimeo.com/26153845

come on, check our website:
www.fredandnico.com

kleenex's picture
kleenex
Activity Score 43473

Nice ad.

Klara K.'s picture
Klara K.
Activity Score 3343

Half a minute with the best quotes would make it more justice.

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