Advertisement

Backseat Drivers

Agency: 
Published/Aired: 
February 2013
To Like please login or register
8
101

Also From This Campaign (1 items)

Description: 

While most auto marketing involves something to the effect of sleek cars making turns on curvy mountain roads, Volvo took a different track (ahem, tack). They wanted to demonstrate that their cars are designed around drivers AND passengers, so they turned to, well, untraditional car reviewers. They invited children to weigh in on their XC model vehicles from the back seat. In an online video shared on YouTube and across Volvo’s social channels, the Volvo XC60 and XC90 are reviewed by real kids -- not actors -- who give their unfiltered views (as kids do) on how the car suits their needs.

Advertising Agency: Cake, New York, USA
Managing Partner: Greg James
Group Director / Social Marketing: Stacy Fuller
Social Marketing Manager: Aaron Jarosh
Additional credits: Havas Media, Rooster NYC

Comments (5)

Log in or register to post comments

Highest Rated

Klara K.'s picture
Klara K.
3343 Activity Scores

Half a minute with the best quotes would make it more justice.

Advertisement

20% Off Sale at iStock until Sept 30, 2016