Volkswagen Touran: Knight Rider

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Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera
Copywriters: Nicola Lampugnani, Vicky Gitto
Director: Gigi Cassano
Production Company: Movie Magic
Aired: October 2007

Your rating: None Average: 6.1 (27 votes)

Comments

Submitted by twelve_noon on Thu, 2007-10-11 17:14.

this is pretty bad i guess...

Néstor's picture
Submitted by Néstor on Thu, 2007-10-11 18:40.

a little borring... but i wanna these!

Submitted by booyacka01 on Thu, 2007-10-11 18:42.

It feels like a client written ad, i hope. If it wasn't, oh my God what a let down. Why post it here so that everyone can see it. If you create something like that, God forbid, you try and hide it in the darkest corner of the agency.

Submitted by Frank Zhao on Thu, 2007-10-11 22:45.

the car is not bad, anyway

Submitted by Tincho on Fri, 2007-10-12 02:29.

Nice Client - Nice Product.

1st borring idea for DDB -> :(

Submitted by djakuza on Fri, 2007-10-12 05:09.

OMG soooooo bad. this ad, the guy, the music, the concept..... bad bad bad

Submitted by pabloaotw on Fri, 2007-10-12 09:23.

The music? The music is the key of the idea. Maybe you don't get it.
I think it's ok. And I believe that many people here qualifies the ads based on its origin.
PS: I'm not italian.

Submitted by Haemoglobin on Fri, 2007-10-12 09:10.

Not a brillant idea... I like the amarcord music by Supercar. That's great!

Submitted by AdsSuck (not verified) on Fri, 2007-10-12 16:52.

Brilliant!
cool ad unlike all the other stupid car ads.

Submitted by Neimad on Sun, 2007-10-14 10:46.

Your all full of shit, and don't know shit, this ad is cool, could have been executed better

Strip. Strip. Strip.

Submitted by kernel on Mon, 2007-10-15 20:40.

I don't think so. It's not that bad, I think the writer was more on the period. If you know Knight Rider then you'll know.. My only comment is that the editing is a bit fast there's no establishing point on the strength of the car. (well its only 30 secs)

Kaifa's picture
Submitted by Kaifa on Wed, 2007-10-17 15:36.

I don't like many of DDB's works here, but I think this is one of their's best. The car is intended for 35-40 years old and the music and the concept of Knight Rider is right, because KITT in Italy is still so considered by people of that age.

If the problem is, as sometimes it appears, the ad comes from Italy, well..it is your problem.

(Yes, I'm italian)
[No, I don't work for DDB]
------------------------------------------------------------
"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

gmint7's picture
Submitted by gmint7 on Mon, 2007-10-22 17:21.

:::J:::

you need to love knight rider to love it..

rarely nowadays..

Submitted by dongregg on Fri, 2008-03-14 04:20.

its not that bad, but it cuold have be better.