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Volkswagen Touran: Knight Rider

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera
Copywriters: Vicky Gitto
Director: Gigi Cassano
Production Company: Movie Magic
Aired: October 2007

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17 comments

twelve_noon's picture
twelve_noon
617 pencils

this is pretty bad i guess...

Néstor's picture
Néstor
126 pencils

a little borring... but i wanna these!

ZappingLatam.com

booyacka01's picture
booyacka01
66 pencils

It feels like a client written ad, i hope. If it wasn't, oh my God what a let down. Why post it here so that everyone can see it. If you create something like that, God forbid, you try and hide it in the darkest corner of the agency.

Frank Zhao's picture
Frank Zhao
56 pencils

the car is not bad, anyway

Tincho's picture
Tincho
1093 pencils

Nice Client - Nice Product.

1st borring idea for DDB -> :(

djakuza's picture
djakuza
517 pencils

OMG soooooo bad. this ad, the guy, the music, the concept..... bad bad bad

pabloaotw's picture
pabloaotw
235 pencils

The music? The music is the key of the idea. Maybe you don't get it.
I think it's ok. And I believe that many people here qualifies the ads based on its origin.
PS: I'm not italian.

Haemoglobin's picture
Haemoglobin
33 pencils

Not a brillant idea... I like the amarcord music by Supercar. That's great!

AdsSuck's picture
AdsSuck

Brilliant!
cool ad unlike all the other stupid car ads.

Tapper's picture
Tapper
490 pencils

Your all full of shit, and don't know shit, this ad is cool, could have been executed better

Strip. Strip. Strip.

kernel's picture
kernel
2 pencils

I don't think so. It's not that bad, I think the writer was more on the period. If you know Knight Rider then you'll know.. My only comment is that the editing is a bit fast there's no establishing point on the strength of the car. (well its only 30 secs)

Kaifa's picture
Kaifa
136 pencils

I don't like many of DDB's works here, but I think this is one of their's best. The car is intended for 35-40 years old and the music and the concept of Knight Rider is right, because KITT in Italy is still so considered by people of that age.

If the problem is, as sometimes it appears, the ad comes from Italy, well..it is your problem.

(Yes, I'm italian)
[No, I don't work for DDB]
------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

gmint7's picture
gmint7
2685 pencils

:::J:::

you need to love knight rider to love it..

rarely nowadays..

:::J:::

dongregg's picture
dongregg
9 pencils

its not that bad, but it cuold have be better.

Axl's picture
Axl
264 pencils

love

Hiperion's picture
Hiperion
3138 pencils

Bad acting, normal idea.

killsometime's picture
killsometime
13 pencils

truly a very dull one

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