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Volkswagen Touran: Knight Rider

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Your rating: None Average: 6.1 (32 votes)

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera
Copywriters: Vicky Gitto
Director: Gigi Cassano
Production Company: Movie Magic
Aired: October 2007

16 Comments

twelve_noon's picture 615 pencils

this is pretty bad i guess...

Néstor's picture 126 pencils

a little borring... but i wanna these!

ZappingLatam.com

booyacka01's picture 66 pencils

It feels like a client written ad, i hope. If it wasn't, oh my God what a let down. Why post it here so that everyone can see it. If you create something like that, God forbid, you try and hide it in the darkest corner of the agency.

Frank Zhao's picture 56 pencils

the car is not bad, anyway

小李飞刀的小小李飞刀的飞

Tincho's picture 1099 pencils

Nice Client - Nice Product.

1st borring idea for DDB -> :(

djakuza's picture 521 pencils

OMG soooooo bad. this ad, the guy, the music, the concept..... bad bad bad

pabloaotw's picture 235 pencils

The music? The music is the key of the idea. Maybe you don't get it.
I think it's ok. And I believe that many people here qualifies the ads based on its origin.
PS: I'm not italian.

Haemoglobin's picture 33 pencils

Not a brillant idea... I like the amarcord music by Supercar. That's great!

AdsSuck's picture

Brilliant!
cool ad unlike all the other stupid car ads.

Tapper's picture 480 pencils

Your all full of shit, and don't know shit, this ad is cool, could have been executed better

Strip. Strip. Strip.

kernel's picture 2 pencils

I don't think so. It's not that bad, I think the writer was more on the period. If you know Knight Rider then you'll know.. My only comment is that the editing is a bit fast there's no establishing point on the strength of the car. (well its only 30 secs)

Kaifa's picture 136 pencils

I don't like many of DDB's works here, but I think this is one of their's best. The car is intended for 35-40 years old and the music and the concept of Knight Rider is right, because KITT in Italy is still so considered by people of that age.

If the problem is, as sometimes it appears, the ad comes from Italy, well..it is your problem.

(Yes, I'm italian)
[No, I don't work for DDB]
------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

gmint7's picture 2679 pencils

:::J:::

you need to love knight rider to love it..

rarely nowadays..

:::J:::

dongregg's picture 9 pencils

its not that bad, but it cuold have be better.

Axl's picture 262 pencils
2

love

Hiperion's picture 3108 pencils
5

Bad acting, normal idea.

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