Volkswagen Touran: Knight Rider

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera
Copywriters: Vicky Gitto
Director: Gigi Cassano
Production Company: Movie Magic
Aired: October 2007


twelve_noon's picture
617 pencils

this is pretty bad i guess...

Néstor's picture
126 pencils

a little borring... but i wanna these!


booyacka01's picture
66 pencils

It feels like a client written ad, i hope. If it wasn't, oh my God what a let down. Why post it here so that everyone can see it. If you create something like that, God forbid, you try and hide it in the darkest corner of the agency.

Frank Zhao's picture
Frank Zhao
56 pencils

the car is not bad, anyway

Tincho's picture
1093 pencils

Nice Client - Nice Product.

1st borring idea for DDB -> :(

djakuza's picture
517 pencils

OMG soooooo bad. this ad, the guy, the music, the concept..... bad bad bad

pabloaotw's picture
235 pencils

The music? The music is the key of the idea. Maybe you don't get it.
I think it's ok. And I believe that many people here qualifies the ads based on its origin.
PS: I'm not italian.

Haemoglobin's picture
33 pencils

Not a brillant idea... I like the amarcord music by Supercar. That's great!

AdsSuck's picture

cool ad unlike all the other stupid car ads.

Tapper's picture
490 pencils

Your all full of shit, and don't know shit, this ad is cool, could have been executed better

Strip. Strip. Strip.

kernel's picture
2 pencils

I don't think so. It's not that bad, I think the writer was more on the period. If you know Knight Rider then you'll know.. My only comment is that the editing is a bit fast there's no establishing point on the strength of the car. (well its only 30 secs)

Kaifa's picture
136 pencils

I don't like many of DDB's works here, but I think this is one of their's best. The car is intended for 35-40 years old and the music and the concept of Knight Rider is right, because KITT in Italy is still so considered by people of that age.

If the problem is, as sometimes it appears, the ad comes from Italy, well..it is your problem.

(Yes, I'm italian)
[No, I don't work for DDB]

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

gmint7's picture
2683 pencils


you need to love knight rider to love it..

rarely nowadays..


dongregg's picture
9 pencils

its not that bad, but it cuold have be better.

Axl's picture
266 pencils


Hiperion's picture
3138 pencils

Bad acting, normal idea.

killsometime's picture
13 pencils

truly a very dull one

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