Volkswagen: Think blue
The new Volkswagen image film coproduced by Sehsucht and BM8 (Hamburg/Germany) and directed by Ole Peters and Hans-Christoph Schultheiss of Sehsucht, propagates a resource-efficient, climate- and eco-friendly way of living. The three-minute animation film illustrates how to explore savings potential, efficient driving and green-minded actions and will be shown at Paris auto motor show this fall starting October 2nd. The film is part of Volkswagen THINK BLUE campaign and was commissioned by Tillmann Stauske and Janine Glahn, Volkswagen fair, congress and events dept.
Production: BM8, Hamburg, Germany
Producer: Henrike Boege
Coproduction: Sehsucht, Hamburg, Germany
Directors: Ole Peters, Hans-Christoph Schultheiss
Producer: Stephan Reinsch
Concept / Art: Hans-Christoph Schultheiss, Axel Broetje
3D Character: Markus Geerts, Sebastian Mayer, Markus Plinke
3D Environment: Peter Balicki, Vitaly Grossmann, Matthias Thoman, Joern Engelke
2D Animation: Beatrice Wellenbrock, Silke Sieler
Compositing: Beatrice Wellenbrock, Silke Sieler, Hans-Christoph Schultheiss, Sebastian Spitze
Music: Fritz Rating, Stefan Will / BLUWI Hamburg
35 Comments
Purdy!
+++
"I love some things, and don't love some other things."
Purdy, indeed. But it's two minutes too long.
Nice
Nice
Too good.
ideas....30 minutes nahi toh free.
Is blue the new green?
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They might of been also trying to position the colour of their brand towards blue. If you notice at the end they display their logo right after the slogan. Unless I'm mistaken, not a lot of other car manufacturers promote their brand colour.
Nice, well crafted, but not a shocking insight.
the Sim, anyone?
yeah but in silhuettes
Perfect.
i like the colour, i like the musik
well done. its like the game "sims" concept.
Sweet and smart. Liked a lot.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
its "sims" meets "stranger than fiction". Beautiful but does not inspire me, just informs me. Keep on trying to save the world while you sell gasoline cars ;)
Yep, although it's a fine-looking job, I share that last complaint with you. i think it's the right ad for the wrong client. It's use by a car company is somewhat fraudulent. No one should feel that great about driving a car.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
like it!
lovely
i like it. but volkswagen? das auto? really?
just like old days.
excellent
Blue is the color of what we are preserving. Water and Air. Green is just a way to save blue.
Well crafted, not big idea. Nice to watch.
wow! I'm so bored. Wake me when it's over.
old message , new skin.
Old use of 3d , nice transition work.
Tiny idea - long movie
Nothing new here.
great idea.. hats off to all who worked behind this...
Nice...
nice & lovely. i like it.
I love it. Beautifully made. Great art direction. Fantastic message for an alternative energy company! Oh wait, it's a car commercial. Oops.
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I love you
Humm, veeery interesting! Cool animation, though.
(old message , new skin.
Old use of 3d , nice transition work.
Tiny idea - long movie
Nothing new here.)
totally agree.
nice message saying nothing new
Love the idea that this is positioning the brand as eco-friendly, not just the cars. The gas mileage and hybrid commercials are starting to get old
Das Inspire