00:00
NewerOlder

Volkswagen: Think blue

The new Volkswagen image film coproduced by Sehsucht and BM8 (Hamburg/Germany) and directed by Ole Peters and Hans-Christoph Schultheiss of Sehsucht, propagates a resource-efficient, climate- and eco-friendly way of living. The three-minute animation film illustrates how to explore savings potential, efficient driving and green-minded actions and will be shown at Paris auto motor show this fall starting October 2nd. The film is part of Volkswagen THINK BLUE campaign and was commissioned by Tillmann Stauske and Janine Glahn, Volkswagen fair, congress and events dept.

Production: BM8, Hamburg, Germany
Producer: Henrike Boege
Coproduction: Sehsucht, Hamburg, Germany
Directors: Ole Peters, Hans-Christoph Schultheiss
Producer: Stephan Reinsch
Concept / Art: Hans-Christoph Schultheiss, Axel Broetje
3D Character: Markus Geerts, Sebastian Mayer, Markus Plinke
3D Environment: Peter Balicki, Vitaly Grossmann, Matthias Thoman, Joern Engelke
2D Animation: Beatrice Wellenbrock, Silke Sieler
Compositing: Beatrice Wellenbrock, Silke Sieler, Hans-Christoph Schultheiss, Sebastian Spitze
Music: Fritz Rating, Stefan Will / BLUWI Hamburg

Related videos by Shutterstock

36 comments

sirvan's picture
sirvan
29870 pencils

Purdy!

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Purdy, indeed. But it's two minutes too long.

vanMeter's picture
vanMeter
80 pencils

Nice

Guest's picture
Guest

Nice

kalpesh78's picture
kalpesh78
2580 pencils

Too good.

ideas....30 minutes nahi toh free.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Is blue the new green?

MaximeGK's picture
MaximeGK
78 pencils

They might of been also trying to position the colour of their brand towards blue. If you notice at the end they display their logo right after the slogan. Unless I'm mistaken, not a lot of other car manufacturers promote their brand colour.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice, well crafted, but not a shocking insight.

Guest's picture
Guest

the Sim, anyone?

eslam_designs's picture
eslam_designs
55 pencils

yeah but in silhuettes

GREENGRAPHICARTS's picture
GREENGRAPHICARTS
2 pencils

Perfect.

Guest's picture
Guest

i like the colour, i like the musik

cef's picture
cef
547 pencils

well done. its like the game "sims" concept.

Billoughsby's picture
Billoughsby
5091 pencils

Sweet and smart. Liked a lot.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

its "sims" meets "stranger than fiction". Beautiful but does not inspire me, just informs me. Keep on trying to save the world while you sell gasoline cars ;)

Billoughsby's picture
Billoughsby
5091 pencils

Yep, although it's a fine-looking job, I share that last complaint with you. i think it's the right ad for the wrong client. It's use by a car company is somewhat fraudulent. No one should feel that great about driving a car.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

like it!

michdec's picture
michdec
440 pencils

lovely

vevelehocka's picture
vevelehocka
163 pencils

i like it. but volkswagen? das auto? really?

arturobandini's picture
arturobandini
3 pencils

just like old days.

Guest's picture
Guest

excellent

Guest's picture
Guest

Blue is the color of what we are preserving. Water and Air. Green is just a way to save blue.

Guest's picture
Guest

Well crafted, not big idea. Nice to watch.

Guest's picture
Guest

wow! I'm so bored. Wake me when it's over.

Guest's picture
Guest

old message , new skin.
Old use of 3d , nice transition work.
Tiny idea - long movie

Nothing new here.

Guest's picture
Guest

great idea.. hats off to all who worked behind this...

Guest's picture
Guest

Nice...

Guest's picture
Guest

nice & lovely. i like it.

kholm's picture
kholm
69 pencils

I love it. Beautifully made. Great art direction. Fantastic message for an alternative energy company! Oh wait, it's a car commercial. Oops.

Guest's picture
Guest

I love you

Marlus Lau's picture
Marlus Lau
1807 pencils

Humm, veeery interesting! Cool animation, though.

Guest's picture
Guest

(old message , new skin.
Old use of 3d , nice transition work.
Tiny idea - long movie

Nothing new here.)

totally agree.

Guest's picture
Guest

nice message saying nothing new

Guest's picture
Guest

Love the idea that this is positioning the brand as eco-friendly, not just the cars. The gas mileage and hybrid commercials are starting to get old

Fryzero's picture
Fryzero
36 pencils

Das Inspire

Suchita Bhhatia's picture
Suchita Bhhatia
42 pencils

Long

Log in or register to post comments