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Volkswagen: The Dog Strikes Back

In this extended version of Volkswagen 2012 Game Day commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance.

Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter
Group Creative Directors: Michael Kadin, Matt Ian
Associate Creative Director / Copywriter: Brian Freidrich
Associate Creative Director / Art Director: Mark Peters
Director of Integrated Production: Vic Palumbo, Victoria Guenier
Senior Producer: Jim Haight
Associate Producer: Marina Korzon
Prod. Co.: Park Pictures
Director: Lance Acord
Exec. Producer: Jackie Kelman Bisbee
Exec. Producer: Mary Ann Marino
Line Producer: Pat Frazier
Editorial: Union Editorial
Editor: James Haygood
Assistant Editor: Dylan Firshein
Exec. Producer: Michael Raimondi
Senior Producer: Joe Ross
Post Facility: CO3
Colorist: Stefan Sonnenfeld
VFX: A52
Producer: Megan Meloth
VFX Supervisor: Patrick Murphy
Sound Design: 740 Sound Design
Music: James Brown "Get Up Off of That Thing”
Music/Original Score: Elias Arts
Audio Post: Lime Studios
Mixer/Owner: Mark Meyuhas
Assistant Mixer: Matt Miller
Producer: Jessica Locke

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19 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
26203 pencils

The better ad.

Hadrons's picture
Hadrons
5743 pencils

Vader *was* better.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

abake's picture
abake
1239 pencils

The force is strong with this one.
Sorry, couldn't resist.

CommandZ's picture
CommandZ
2472 pencils

Young Vader is a tough act to follow. The ending with the cantina scene feels tacked on.

stevel's picture
stevel
423 pencils

agreed.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Many people saying it's worse than last year but should we care? Last years ad was exceptional. This one is still good I think, it's just a tad stranged that they spice things up with this story-line of a dog and Star Wars to sell a German car.

vote4pedro's picture
vote4pedro
4601 pencils

The first half of the ad would just be average without the second. The second half is borrowed interest. But at least gives it a bit of a twist.

tillfu's picture
tillfu
74 pencils

Sorry in the contrary to the "prequel " Young Vader there is absolutely no idea with this, first part painful average and the seconde part a " forced " connection to the earlier Young Vader,
the first part could have been any VW commercial - exchangeable - boring ad !

someguy's picture
someguy
610 pencils

Millions of dollars in media, hours and hours of thinking and you made a Super Bowl ad with a dog. Sigh.

At least the trailer was great.

vlwk's picture
vlwk
154 pencils

Instead of trying to create a connection between Young Vader and this ad by deliberately creating a cantina in Nar Shadaa, it would've been easier to put teen Vader behind the wheel.

Connection, made.

Temple's picture
Temple
9621 pencils

History seldom repeats success. But the training dog is hilarious.

sirvan's picture
sirvan
29870 pencils

It was good without that ending. Way too self-referencial.

+++

"I love some things, and don't love some other things."

simonds08's picture
simonds08
598 pencils

i liked the dog going up and down the stairs

boom's picture
boom
116 pencils

very hard to follow up Vader. But to discuss the Vader ad in the new ad?

tewodros's picture
tewodros
10 pencils

Should have ended with right after back, and better than ever. The star wars part is an ad on its own.

Eight's picture
Eight
148 pencils

lamo.

pedro.martoli's picture
pedro.martoli
34 pencils

Brilliant, better than game of Super Bowl 2012.

rusty.k's picture
rusty.k
2 pencils

I liked the teaser better ;) bark side: http://www.youtube.com/watch?v=6ntDYjS0Y3w

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