Something Blue

May 2010
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Illustrator:torgeir Sanders

New Polo Bluemotion. A future commitment.

Advertising Agency: Try, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Motion Graphic / cgi: Gimpville
Additional Advertising Agencys: Thomas Bråten

Comments (6)

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Highest Rated

edv1n's picture
7 Activity Scores

Pretty! And pretty good, too - it is a beautiful rendering of old, traditional rhyme, nice music and nice visuals.
It rings nicely with traditional timeless values, projected into a green future...

Something Old, Something New, Something Borrowed,
Something Blue and a Silver Sixpence in Her Shoe.

To me, there is only one ever so slight disappointment here: There is no twist in the copy/rhyme...
I know this must sound weird, but to me it would have been even better if the word "blue" wasn't in the original rhyme,
but instead another word that rhymes with "blue". Like ..."true"? I don't know. But something!
Then the word "blue" would be VW's twist, and tailor-made for their blueMotion brand.

But it's a nice concept anyway :-}