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Volkswagen: Something Blue

New Polo Bluemotion. A future commitment.

Illustrator:torgeir Sanders

Advertising Agency: Try, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Motion Graphic / cgi: Gimpville
Additional Advertising Agencys: Thomas Bråten

Published: 
May 2010

6 comments

kalpesh78's picture
kalpesh78
2578 pencils

hate the flowplayer logo on the fking video. AArgh.

ideas....30 minutes nahi toh free.

ivan's picture
ivan

Yes, I hate that too. It will be removed soon.

ivan's picture
ivan

Removed.

tirthomitro's picture
tirthomitro
2758 pencils

fasci-fucki'-nating

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

amazing

edv1n's picture
edv1n
7 pencils

Pretty! And pretty good, too - it is a beautiful rendering of old, traditional rhyme, nice music and nice visuals.
It rings nicely with traditional timeless values, projected into a green future...

Something Old, Something New, Something Borrowed,
Something Blue and a Silver Sixpence in Her Shoe.

To me, there is only one ever so slight disappointment here: There is no twist in the copy/rhyme...
I know this must sound weird, but to me it would have been even better if the word "blue" wasn't in the original rhyme,
but instead another word that rhymes with "blue". Like ..."true"? I don't know. But something!
Then the word "blue" would be VW's twist, and tailor-made for their blueMotion brand.

But it's a nice concept anyway :-}

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edv!n

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