Volkswagen Side Assist: Hannibal Lecter

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.

Advertising Agency: DDB Tribal Berlin, Germany
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha
Aired: February 2011

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kleenex's picture
27828 pencils

These ads suck.....

Rob71's picture
262 pencils


heritage85's picture
180 pencils

Sooooo eliptical.
I don't like it, even if I got into the story, what are they supposed to do, kill the baby?
I wish they had spent more time thinking about the situations, because it's a good concept.

Temple's picture
9859 pencils

This is very below par for Volkswagen. Actually, it's below par even for your usual car crap commercial.

Ron Burgundy's picture
Ron Burgundy
1636 pencils


DKB's picture
14 pencils


ishiboy's picture
497 pencils

Sorry, I think this one's too lame. Why the hell didn't they just stick to historicals like they did in the other two? Also, better execution on Trojan would have helped.

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