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Volkswagen Side Assist: Caesar & Brutus

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.

Advertising Agency: DDB Tribal Berlin, Germany
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha
Aired: February 2011

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10 comments

Rob71's picture
Rob71
238 pencils

Haha, funny. Love his look.

Vingy's picture
Vingy
474 pencils

haha this is way better that the hanibal lecter version, good idea but i think (thinking in the point of view as a client) that it needs more information on how does this work or where i can find this info

atb2005's picture
atb2005
13567 pencils

"it needs more information on how does this work or where i can find this info"

If it needs that then the campaign is a failure. Why are you giving it 8 stars?

I agree with what someone else on here said. This is way way below par for Volkswagen.

Vingy's picture
Vingy
474 pencils

8 stars because i like it, is there a parameter on how you should rate something you like?

And i would like to see more information maybe a webpage or something because i´m really interested in the product.

TommyO's picture
TommyO
1866 pencils

Funny. Great idea.

picntype's picture
picntype
147 pencils

best one from the series.

Hahalexander's picture
Hahalexander
140 pencils

I don't get it, is it about a safety system?
when I see these my first thought was that the volkswagen cars are dangerous

Rob71's picture
Rob71
238 pencils

Hahalexander, there's a small write up under the film.

sheepo's picture
sheepo
8 pencils

What about: "Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous" ??

sheepo's picture
sheepo
8 pencils

What about: "Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous" ??

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