Volkswagen: Sales event

Volkswagen won more awards than ever before in 2010 so they're celebrating with the Volksfest Sales Event.

Advertising Agency: Palm + Havas, Montréal, Canada
Creative Director: Pascal De Decker
Art Director: Claude Ringuette
Copywriter: Stuart Macmillan
Director: Jean-Michel Ravon
Published: July 2010

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El Barto's picture
El Barto
111 pencils

So... ?
It does not get any more far away from the word "creative" i guess...

Guest's picture

This idea was used by Tesco in the UK some years ago

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