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Volkswagen Polo: Last Tango in Compton

Creative agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art director: Richard Denney
Account Planners: Leo Rayman, Tom Lloyd
Production Company: Academy Films
Director: Jonathan Glazer
Director of Photography: Dan Landin
Agency TV Producers: Sarah Browell, Lucinda Ker
Producer: Ben Link
Media agency: MediaCom
Media planners: Louise Pastou, Emma Franklin
Account Team: Jonathan Hill, Paul Billingsley, Matt Delahunty, Harriet Bates
Sound design: Soundtree/Wave
Editor: Paul Watts, The Quarry
VFX Supervision / Post production: One of Us Studios

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I fail to see a connection between the dance and the payoff.

PS: In Quicktime, it doesn't show the payoff at all.

ivan's picture
ivan

Fixed it. Is it ok now?

Ivan Raszl, admin of AotW

Cesar Hector's picture
Cesar Hector
217 pencils

Still can't see the payoff in quicktime.
And I also can't see a direct link between the "Tango" and the payoff.

Guest's picture
Guest

oh wow, what an amazing ad. Glazer pulls it off every time. They are tough, they are beautiful i get it completely. brilliant stuff.

morse's picture
morse
16013 pencils

This is fantastic. Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

This is a great ad, i love it. Moves the VW brand on loads, brings it up to date and makes it relevant to the audience.

Seriously can't see how people aren't making the connection - IT'S SO OBVIOUS!!!!

Guest's picture
Guest

Don't get it at all.......
Beautifully directed but not the best Glazer i've seen.
Compared to the Polo commercial "Protected" that Glazer had made before, there is no comparison... sorry.

http://www.youtube.com/watch?v=XEVvlyHQVjs

At the end, the look&feel is good.
so: 50/50

Brainsugar's picture
Brainsugar
1586 pencils

Have you noticed than when the idea is written, you can understand an ad?

I agree with you.

Temple's picture
Temple
10286 pencils

Irrelevant, already half forgotten. Feels very cheap compared to the VW Dylan Thomas ad. That was a masterpiece.

Cesar Hector's picture
Cesar Hector
217 pencils

I agree with you, it feels very cheap.

Cheerriiee's picture
Cheerriiee
952 pencils

the song is catchy!

SFRADNATE's picture
SFRADNATE
2 pencils

This commercial is pretty damn amazing. The only criticism I have to offer is Britons and Americans would get the commercial but pretty much the rest of the world may have difficulty making the connect. Maybe that was the point. Still, it's one of the coolest ads I've seen ever....

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