Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Ralf Heuel, Ralf Nolting
Art Director: Christoph Stricker
Copywriter: Paul von Muehlendahl
Production Company: Deli pictures postproduction
Director: Michael Reissinger
Flame artist: Melissa Panek
Music: Beatsucht, Florian Lakenmacher, David Paulicke
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Comments
I LOVE this! pretty and artsy, a very smart and unique approach. interesting.
Isn't it beautiful? what hand can do?
http://jennywhx.blogspot.com jwhx:Visionary
Very, very nice!
Again, bravo to VW's ads. The person who gave the nod in VW, really is someone with exquisite taste.
very nice visually.
but a car? could have been any product in my oppinion. but it is beautiful. no doubt.
/LAZ
Yes, could have been any product. But who cares. VW was first. Honda Choir for example could also have been done for any other car, too.
Very nice spot!!!
one of the nicest commercial i've seen in a longgggg time. great job.
http://www.klekdesign.com
http://www.klek-design.com
now on a new url!!
Lovely.
Doin' it for the points
Visually great execution. But somehere fails in connecting the metaphor with the brand. The last frame looked like the front screen of a car. Why not freeze it there? Also think a better craft could have taken it to much higher levels. Nonetheless, kudos to the team behind this project. Definitely very very refreshing work.
Cheers!
Moeinuk
beautiful.
absolute winner.
this is some crazy shit. neat.
Like it a lot. Lovely execution.
It looks pretty familiar for me in terms of final copy. Oh yes!... the Honda "Cog" one: "Isn't it nice, when thinks just work?"
And this one goes: "Isn't it beautiful what hands can do?"
But still, excellent craft, different concept.
wow, excellent work. got no problem with
honda. similar wording, totally different
idea. want to see it over and over again.
HOLY SHIT!
that was great!!! i got some goosebumps there...
www.ashlandic.com
brilliant, one of the best artdirected ive ever seen, but :( cars?, might have been better for handmade jewlery or bags or anything that is handmade
i think it works really well for cars..youve got the nature spin on it (sort of) and most cars are produced with robots these days...not hands
www.ashlandic.com
so is this one, dont you think?
dunno...im sure the bulk of it is...maybe the seats and what not are hand-stitched or something...
good point tho.
www.ashlandic.com
As I understand, the car is almost
completely build by hand:
http://www.glaeserne-manufaktur.de
Advertising is ARt isn't it just nice when hands just work..
Really good stuff. Clean. Smart. More entertainment than ad.
Good execution! Best art direction!
aMiGo
two thumbs up
Sincerely,
Arnold Santillan
714-206-2459
Fresh way!
http://www.youtube.com/watch?v=2m80OOhZrhE
i knew it Modal Writer! must have been ripped off from sth else that makes more sense, still beautifull though!
Beauty art direction. But the idea is very similar to the AFF in Argentina in 1995 or 96, won in cannes. The same hand can be destroy, can be save.
amazing
Show de bola.