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Volkswagen Phaeton: Galanty Show

Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Ralf Heuel, Ralf Nolting
Art Director: Christoph Stricker
Copywriter: Paul von Muehlendahl
Production Company: Deli pictures postproduction
Director: Michael Reissinger
Flame artist: Melissa Panek
Music: Beatsucht, Florian Lakenmacher, David Paulicke

28 comments

jennywhx's picture
jennywhx
1142 pencils

I LOVE this! pretty and artsy, a very smart and unique approach. interesting.

Isn't it beautiful? what hand can do?

PeteHH's picture
PeteHH
202 pencils

Very, very nice!

ingolstadt's picture
ingolstadt
56 pencils

Again, bravo to VW's ads. The person who gave the nod in VW, really is someone with exquisite taste.

LAZ's picture
LAZ
288 pencils

very nice visually.

but a car? could have been any product in my oppinion. but it is beautiful. no doubt.

/LAZ

Axxl's picture
Axxl
208 pencils

Yes, could have been any product. But who cares. VW was first. Honda Choir for example could also have been done for any other car, too.
Very nice spot!!!

klek's picture
klek
58 pencils

one of the nicest commercial i've seen in a longgggg time. great job.

http://www.klekdesign.com

Disco Munky's picture
Disco Munky
3900 pencils

Lovely.

Doin' it for the points

moeinuk's picture
moeinuk
46 pencils

Visually great execution. But somehere fails in connecting the metaphor with the brand. The last frame looked like the front screen of a car. Why not freeze it there? Also think a better craft could have taken it to much higher levels. Nonetheless, kudos to the team behind this project. Definitely very very refreshing work.

glare's picture
glare
29 pencils

beautiful.
absolute winner.

theassailante's picture
theassailante
234 pencils

this is some crazy shit. neat.

juanguzman78's picture
juanguzman78
44 pencils

Like it a lot. Lovely execution.
It looks pretty familiar for me in terms of final copy. Oh yes!... the Honda "Cog" one: "Isn't it nice, when thinks just work?"
And this one goes: "Isn't it beautiful what hands can do?"
But still, excellent craft, different concept.

teenage-fanclub's picture
teenage-fanclub
18 pencils

wow, excellent work. got no problem with
honda. similar wording, totally different
idea. want to see it over and over again.

the_ashlands's picture
the_ashlands
1394 pencils

HOLY SHIT!

that was great!!! i got some goosebumps there...

tameem's picture
tameem
30 pencils

brilliant, one of the best artdirected ive ever seen, but :( cars?, might have been better for handmade jewlery or bags or anything that is handmade

the_ashlands's picture
the_ashlands
1394 pencils

i think it works really well for cars..youve got the nature spin on it (sort of) and most cars are produced with robots these days...not hands

tameem's picture
tameem
30 pencils

so is this one, dont you think?

the_ashlands's picture
the_ashlands
1394 pencils

dunno...im sure the bulk of it is...maybe the seats and what not are hand-stitched or something...

good point tho.

teenage-fanclub's picture
teenage-fanclub
18 pencils

As I understand, the car is almost
completely build by hand:
http://www.glaeserne-manufaktur.de

Pouts's picture
Pouts
691 pencils

Advertising is ARt isn't it just nice when hands just work..

vero1's picture
vero1
6 pencils

Really good stuff. Clean. Smart. More entertainment than ad.

Amigo's picture
Amigo
43 pencils

Good execution! Best art direction!

pixelbomb1's picture
pixelbomb1
2555 pencils

two thumbs up

Sincerely,
Arnold Santillan
714-206-2459

washiam's picture
washiam
445 pencils

Fresh way!

tameem's picture
tameem
30 pencils

i knew it Modal Writer! must have been ripped off from sth else that makes more sense, still beautifull though!

un mancito's picture
un mancito
6 pencils

Beauty art direction. But the idea is very similar to the AFF in Argentina in 1995 or 96, won in cannes. The same hand can be destroy, can be save.

ankurgarg's picture
ankurgarg
19 pencils

amazing

dhamorim's picture
dhamorim
449 pencils

Show de bola.

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