Volkswagen Passat: Positive thinking
Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Dave Henderson & Richard Denney
Copywriter: Dave Henderson
Art Director: Richard Denney
Agency Producer: Natalie Powell
Production Company: Biscuit@Independent, London
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producers: Richard Packer, Colleen O'Donnell
Producers: Jay Veal, Jason Scanlon
DP: Steve Keith Roach
Visual Effects: Framestore, London
Editor: Tim Thornton-Allan
Editorial Company: Marshall Street Editors

14 Comments
very catchy
pretty cool... different...
they showed me a picture & i laughed
dignity has never been photographed
isn't very similar to the huggies one? where the baby get's fired and keep smiling?
yeah, very funny... great casting
:-) Made me smile. A feel good song that may just make me feel good about the car. Smart work, and different enough to qualify as brave.
twitty twatty
Surely they'd take back the car too.
When you get laid off, be sure to buy a new car. Retarded.
Positive idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
For some reason, I almost expected his Passat to get hit by a bus at the end right before the line. Nice spot, though.
Like lambs to the slaughter...
Very tongue cheek. Very English.
This is like an advert created on the apprentice...very amateur.
What is so "positive", thinking or otherwise about animals on there way to a butchers....total thoughtless rubbish
postivie idea , thinking what is the connection