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Volkswagen Passat: Positive thinking

Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Dave Henderson & Richard Denney
Copywriter: Dave Henderson
Art Director: Richard Denney
Agency Producer: Natalie Powell
Production Company: Biscuit@Independent, London
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producers: Richard Packer, Colleen O'Donnell
Producers: Jay Veal, Jason Scanlon
DP: Steve Keith Roach
Visual Effects: Framestore, London
Editor: Tim Thornton-Allan
Editorial Company: Marshall Street Editors

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14 comments

Guest's picture
Guest

very catchy

tirthomitro's picture
tirthomitro
2718 pencils

pretty cool... different...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

isn't very similar to the huggies one? where the baby get's fired and keep smiling?

kibongo's picture
kibongo
116 pencils

yeah, very funny... great casting

Guest's picture
Guest

:-) Made me smile. A feel good song that may just make me feel good about the car. Smart work, and different enough to qualify as brave.

Jakarta Jack's picture
Jakarta Jack

twitty twatty

Guest's picture
Guest

Surely they'd take back the car too.

Guest's picture
Guest

When you get laid off, be sure to buy a new car. Retarded.

alexander_bickov's picture
alexander_bickov
3279 pencils

Positive idea

Guest's picture
Guest

For some reason, I almost expected his Passat to get hit by a bus at the end right before the line. Nice spot, though.

Guest's picture
Guest

Like lambs to the slaughter...
Very tongue cheek. Very English.

Guest's picture
Guest

This is like an advert created on the apprentice...very amateur.

Guest's picture
Guest

What is so "positive", thinking or otherwise about animals on there way to a butchers....total thoughtless rubbish

mykarocks's picture
mykarocks
16 pencils

postivie idea , thinking what is the connection

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