Volkswagen Passat: It gets into you

Advertising Agency: ACV Grey, Israel
Executive Creative Director: Tal Riven
Creative Director: Eran Talmor
Art Director: Lena Shein
Copywriter: Yael Apfelbaum, Nir Granot
Account Manager: Dani Brande
Account Supervisor: Tali Bielsky
Account Executive: Marina Chaperin
Agency Production: Meital Tzoref
Production: Paradiso
Post Production: JCS
Published: February 2011


Davai's picture
615 pencils


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hehe, starts a bit like the Renault ad, with the guy singing "Zombie" next to his father in law. Well, I was reminded of that at least :) lovely ad, surely works :)

Vingy's picture
474 pencils

As Jack mancer said "lovely ad" it doesn´t mather that you don´t know the original song, the insight (recompose your own songs while driving) works perfectly
Nice and creative i like it

TommyO's picture
1866 pencils

I think I'm gonna learn its lyrics and wait for it to play on my radio. I LOVED it. :-)

AdBuzzer's picture
1168 pencils

VW Passat is a boring car for boring and insecure people and this ad is trying to convince the target group that they are not so boring as they appear to be + the car will give them extra self-confidence and bravado. Nevertheless, I appreciate the choice of Alice Cooper's song!

morse's picture
16752 pencils

Fun! Love the music and the ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kyput's picture
62 pencils

fits the target audience

MMDPS's picture
34 pencils

A few edges could be rounded off but I like the spirit of this ad.

SuperPolle's picture
155 pencils

Gotta love this one!

kondensofke's picture
336 pencils

great one!

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