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Volkswagen Jetta: Clean

Agency: CreativeOndemanD, Florida, USA
Creative Directors: Priscilla Cortizas y Daniel Marrero
Producer: Laura Varela
Production Co: Company Films, L.A.
Director: David McNally
D.P.: Joshua Hess
Producer: Jon Dino
Sound: Outpost Audio
Editor: Luis Lacau
Colorist: Steffan Sonnenfeld, Co 3

93 comments

Algareto's picture
Algareto
216 pencils

Wtf?...thats nasty and the copy sucks

miko1aj's picture
miko1aj
3098 pencils

Verily – strange are these times that we're living in.

kgeiger's picture
kgeiger
7102 pencils

Simply disgusting.

Artchique's picture
Artchique
166 pencils

that's SO GROSS

melikes's picture
melikes

I feel an urge to run to the nearest Volkswagen dealer... wtf??

CC3's picture
CC3

Oh man this is crap - Ha! no pun intended

I miss Arnold's work for VW

china hick-ass town's picture
china hick-ass town

hehe... me also liking fresh poo.

A.D's picture
A.D

My mom can do better!

spartanwarrior's picture
spartanwarrior

WTF????? How the hell did somebody approve this piece of shit? Jesus fuckin christ! that's a crime against humanity! Fuck this crap!

Guest's picture
Guest

WTF, and seams like he just likes to eat shit since he didnt even clean it right....

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

Good God who approved this? This soils the great VW brand so bad...Boo hiss. Please don't let this ever make it to air.

Blahg's picture
Blahg
616 pencils

They could have supported the copy by having him wipe it off with his sleeve. The grill is also loaded with dirt which he ignores, eliminating any momentum they had towards a point. This ad is horrible. The only people to likely find it entertaining are the 13-15 year old set - who surprise, surprise aren't buying cars.

iT-iS-i's picture
iT-iS-i
1721 pencils

Sorry there mate, there's not a speck in site on the grille, only a green and brown reflection of the healthy trees all around, take a closer look. Seeing that you said the grills dirty, I just had too mention.

Not even twenty tongue rings could (beep) with my speech...

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

Wow, omg. I love it. I love it. noooooooooooot

lord_feiser's picture
lord_feiser
18 pencils

Maybe they can say something like 'This ad is crap!'. I'm confused wether this is a VW car ad or an ad that promotes the website because of the final caption stated the address.

Lord Feiser
Angel of The Bottomless Pit

von's picture
von

I think it's gross but seriously funny. Everyone will talk about this ad. No, it won't relfect poorly on the brand. If you think it's disturbing then you're either 105 or 9 years old.

chinaski's picture
chinaski
951 pencils

sky seems to be done in the post. maybe bcuz of the tree...

saidukaringa's picture
saidukaringa
273 pencils

It looks very funny... But people who see this ad tasting shit..

About branding: Negative effect because my girlfriend gets a bad impression if I have VW.

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

murciegalo's picture
murciegalo

once you get over the grossness it's pretty funny. and brilliant in that it's going to cause a lot of controversy

iT-iS-i's picture
iT-iS-i
1721 pencils

Right on there champ, that's my sentiment exactly, there's definitely something in this that makes this spot siren bro, well yes of course, once you get over the bird shit - which still didn't fool me. It's fulfilling it's purpose, and that is controversy. Any PR is good PR regardless.

Not even twenty tongue rings could (beep) with my speech...

:: Put your ears against the ground so i can walk over what you heard::

i8it2's picture
i8it2

I've Seen Plenty of Guys Eat even Bigger Shit because they're so into their cars.

Guest's picture
Guest

You are telling me!

Bleach's picture
Bleach

Don't need the nasty part. You could pretty much get the joke without that crap...don't know, could be more subtle... I need a glass of water...

Bosta.'s picture
Bosta.

Perfecta para el Bostafolio....

Jiki's picture
Jiki

My uncle tommy, 96 y old, blind, would be even disgusted

pneuburg's picture
pneuburg
251 pencils

Oh, be real. It's a very funny spot. And, no additional dialog is needed. I like it.

pjn

trout's picture
trout
10 pencils

i'm lickin it.

wasatt's picture
wasatt
65 pencils

Joaquin de Camble Guamble

by the way, he could use the shirt or something else to clean the car, this ad is disgusting.

Delfondo's picture
Delfondo
86 pencils

MUY MALO. MALISIMO. REPUGNANTE. PARECE REALIZADO POR ESTUDIANTES DE PRIMER AÑO DE UNIVERSIDAD.
MAL ACTUADO, MAL FILMADO Y LO PEOR: DE PESIMO GUSTO. CREATIVEONDEMAND MUY MEDIOCRE.

Guest's picture
Guest

I smell scam ad.

melocoton's picture
melocoton
987 pencils

Supone que los compradores del auto son idiotas! Cuál es el beneficio para el producto??

tinchowww's picture
tinchowww
20 pencils

Two thumbs down... the throat!

Bruno Granato's picture
Bruno Granato

terrible, they need a better idea

MichaelJ's picture
MichaelJ

Sourcing Ads of the World (of course), I'd like to put this commercial on my Dutch advertising blog, is that possible? If so, how (cant find embedded info)?

Guest's picture
Guest

this is called - an ad agency knowing they are working on the same client as crispin, and trying to do something similarly risque - and failing miserably.

Guest's picture
Guest

this is called - an ad agency knowing they are working on the same client as crispin, and trying to do something similarly risque - and failing miserably.

Néstor's picture
Néstor
126 pencils

This it's a joke???
a trainee can do better.

ZappingLatam.com

Guest's picture
Guest

Yes its gross. Bird shit always is. That's not the point. The point is you are all still writing about it 4 days later. It's funny. And you remember it. That's the point.

Guest's picture
Guest

I'm with you man. i laughed my ass off. i still think there's something to be said about being funny for the sake of being funny. vw has always had edgy humor. you people are way too uptight.

andrew70's picture
andrew70

Maybe crappy. Maybe not. The first time I saw it I was grossed out. The second time I laughed. Maybe shit takes some warming up to. Anyway, it's made more noise than anything CP+B has done for vw in a while.

Jiki1's picture
Jiki1

Funny! LOL

Guest's picture
Guest

where'd the friggin ad go? can you put it back?

ivan's picture
ivan

It'll be back within a few days!

Ivan Raszl, admin of AotW

weasel's picture
weasel
6 pencils

Initially disgusting, but like they say, shit sticks.

earl27's picture
earl27

i disagree my friend. just because you remember it or discuss it, doesn't justify a bad idea or make it a successful one (that is what people do on blogs). people are still talking about it, uh maybe, because they've just ran into it for the first time not because it's groundbreaking and they've been talking about it for days! we all tend to remember really bad cable ads, because they're so poorly done (but mostly because everyone likes to make fun of bad shit). that doesn't make anyone wanna buy or move product which IS ultimately the point of advertising. this just seems like someone TRYING to be really irreverent and hip but like they said above, failing miserably.

Guest's picture
Guest

Wow, couldn't agree more. Just because people are talking about it doesn't mean it's a good idea. The idea is actually incredibly bad, and with poor production. Whether the idea is gross (which it is) is hardly the point. It's more about the fact that it's glaringly terrible, and totally unconnected with the VW brand. I remember a spot done in Argentina about 8 years ago for a foot freshener, that had a piece of turd in the foreground. The shit moved away because it couldn't stand the smell of the feet.That's a great and relevant idea, and no one complained about having shit on camera. But this? Come on, I think this is by far one of the worst TV commercials ever, not only for VW, but for the entire advertising world. Of course it's going to be remembered by those standards, and people will talk about it for months even years. Bad ideasthat reach this level of mediocrity are always a point of reference. I hope VW gets a wake-up call after this one.

julio's picture
julio

good ideas dear friend are subjective. and from what you've written, i can't imagine that you've been in this business long enough to evaluate the best and worst in the "advertising world". consumers generally can't distinguish between a what an advertising person would consider a great idea from a terrible one. they remember bad cable ads, they remember cringe-worthy jingles, and they may very well remember bird poop. i also remember the shit ad from argentina. can't say it's a great idea. certainly can't say it's "relevant" (relevant to what exactly?) definitely can't remember the brand of foot spray they were advertising. and maybe people did complain but we just never heard about it. it probably aired before adsoftheworld.com came online! i've broken my no blogging rule to respond because if you're planning a career in advertising, or if you already have one, you need to expand your criteria and perhaps evaluate what's glaringly terrible or great from a broader perspective, perhaps even from a consumers perspective.

Guest's picture
Guest

I think you are the author of that piece of crap and you just can't take criticism from others. That is a bad idea, period. It doesn't matter if it involves bird shit, live sex or whatever you might find disgusting, the whole concept or "joke" supporting the commercial (your commercial) it's stupid, therefore it's a stupid commercial and it's going to be remembered as that, that doesn't mean it's going to be successful. I know, as an outsider of the advertising world that I'll remember it because it's bad but that won't drive me to buy a jetta, which I think it's the whole point of making the commercial in the first place. I don't have to work in an agency to know when an idea is bad or not. I can also remember great commercials that doesn't have to include a stupid premise like this.

you still disagree? Why don't you read what the "advertising world" as you call it is saying, check adweek.com for instance.

julio's picture
julio

fyi... whether you believe it or not, I'm not the "author", I have read adweek, and I still believe you could use some perspective and criteria expansion. Your passion for hating this spot however is fun. I'm genuinely amused by the ranting.

Guest's picture
Guest

oh yes, i think you are. you're reallly pissed off, i can tell

Donald Draper's picture
Donald Draper
137 pencils

Yo fui el que hizo ese "pedazo de mierda" LOL

Guest's picture
Guest

Huh? I don't know what all that is about but i just want to see the commercial again. I thought it was pretty funny.

Boris2Boris's picture
Boris2Boris

I'm diggin the controvercy. for me, its a film I like b/c I Love cars and the extreme of eating the birds doodoo is cool> I don think it could happen in real life tho, but in real life it would be good in my real.

Kobbinsky's picture
Kobbinsky

I saw this on youtube before it was takne down. I liked it alot! :) Nasty-edgy-cool-ballsy. I wish it was still up.

weasel's picture
weasel
6 pencils

It's supposed to be back up soon...

Guest's picture
Guest

It will reflect poorly on the brand because is completely out of brand character. The spot is just gross there is nothing more to it. VW is more than a gimmick is about a certain cool and wittiness; there is nothing witty about this spot.

Guest's picture
Guest

Is funny like Beavis & Butthead or MTV Jackass but not VW funny.

Guest's picture
Guest

It is so bad that VW probably pulled the ad and that is why it is "temporarily removed".

Guest's picture
Guest

I heard so many bad things about it that I was looking to see it and found it on adgrants (Without the licking scene!) and with a note that said:

UPDATE: VW has nixed the YouTube video, as well as the Quicktime file that was up at Ads of the World. Adweek has a version posted here that doesn’t show the guy actually licking up the poop.

ivan's picture
ivan

It will be back by tomorrow!

Ivan Raszl, admin of AotW

r2e2's picture
r2e2

Pure [edited by admin for foul language]! Not what VW stands for. VW is a brand for people who are kind of diferent, not disgusting. VW messages have always been intelligent, not stupid. It sound like they sold the first idea.
But contrary to what people say above, I don't blame the agency (after all, they have the right to suck...) I blame the client. Ultimately, they are the ones in charge of not letting these things happen.
Anyway, who's creativeondemand?

Guest's picture
Guest

I found it and liked it. I think all you guys have way too much time on your hands. Not that big of a deal.
just sit back, relax and enjoy... it's just a commercial.

Guest's picture
Guest

Where did you found it? Please post URL.

Stuart Kubik 's picture
Stuart Kubik

I don’t think is passion for hating I believe it comes from such a cool brand doing such bad work. Any creative would kill to work with such a brand, and is frustrating to see the ones that do come up with this crap. Is like Nike, Orange or Adidas doing something like that, is just not right!

r2e2's picture
r2e2

I agree 100%. It's sad to see how they trashed such a good oportunity to do great work. I mean, CPB had the opp to work on jetta and they won a couple of Cannes Lions (not to mention REAL PR) and this bird shit thing wont even make it to the local addys.
By the way, on the credits there is no mention of art directors nor copywriters... i think they were to ashamed to put their names in there.

ivan's picture
ivan

Ok folks, it's back. The only thing edited is the licking part now not directly visible. I think it became better now. :)

Ivan Raszl, admin of AotW

Alexandro 1's picture
Alexandro 1

Same sht different edit!

weasel's picture
weasel
6 pencils

I actually think the original was gross, but funnier...however, I can see why some might prefer this edit. I still like it!

Brian Sorensen 's picture
Brian Sorensen

The agency, whoever they are (never heard of them before), probably recommended the idea with the argument that licking shit was daring and would result on word of mouth and/or hype(or something like that). Somehow the spot made it on air. Not surprisingly, now people hate it (a guy licking pigeon shit off the warm hood of a car, come on).

Based on the reactions they had to do some damage control, or try to. Thus the water down version we are looking at for damage control.

Great example of an agency doing work to get noticed (with really bad creative criteria) and not thinking what is best for the brand.

Awful ad, worse agency!

Guest's picture
Guest

From Drivers wanted to GOOD CREATIVE WANTED!

Guest's picture
Guest

This is not a Crispin ad, right? If it is Bogusky is smoking some baaaaaddd shit!

Sally 77's picture
Sally 77

I don't understand, what happened to Crispin & Porter? Why is this unknown agency doing work for VW?

Guest's picture
Guest

Like my grandpa used to say "Que Come Mierda"

Guest's picture
Guest

How do you present this idea to a client?

"and then the guy licks the shit from the hood"

What the fck?!!!!!!

Matt36's picture
Matt36

does anyone know where is this commercial going to be aired? the voice is in english, the girl is asian and the boy is a latino, i think the only consistent element is the idea: IT SUCKS BIG TIME!! Who made it? Creative Directors: Priscilla Cortizas y Daniel Marrero or Producer: Laura Varela? Sorry, i don't know how an agency operates, but the idea is really bad.

Guest's picture
Guest

You cans see the original edit at

http://www.germancarblog.com/2007/09/vw-jetta-clean-commercial-might-b...

They both suck!

dapolice's picture
dapolice

All these bitter and sour-graping people here make me zzzzzzzzzzzzzzzzzzzzzzzzzzzz. Yawn.

Alien 0007 's picture
Alien 0007

Agree. The ad sucks, lets all move forward! I bet there are lots of other shitty ads (no pun intended) to criticize.

Guest's picture
Guest

i guess the agency really likes to eat shit or son unos come mierdas. either way..it sucks.

Guest's picture
Guest

Yep, out of class and it's official, it's called crappy on demand. "learn this lesson now; you never know who will cross your path later on" - Thanks for the advice
Bitter One Kanobi. I hope to never cross your path in case of being infected by the dark side- Badvertising.

Miami Martinez's picture
Miami Martinez

This is awful and the folks at Creative On Demand should get off this blog and get back to work. If the original ad was so great why was it pulled off the blogosphere.

BTW is is so obvious who the few "supportive" bloggers are.

The VW crash ads were edgy and created chatter, this is edgy/bad. There is a big difference and if you didn't realize that earlier in the creative process then you definitely won't admit it now.

Fulgencio 's picture
Fulgencio

COD's responses to the negative comments are about as creative and edgy as this ad they created. Bad creative, bad ad followed by silly blog comments.

Roberto1's picture
Roberto1

hahaha, i hear you loud and clear. of course. who else could support that [edited by admin for foul language] other than the people who created it?

Mr Y & Mr R 's picture
Mr Y & Mr R

I love it, the ad industry at its finest!

nuthinbutagthing's picture
nuthinbutagthing

DHP in 'da house!!!!!!!!!!!! East coast ACD's represent!!!

Guest's picture
Guest

What does DHP mean? excuse my ignorance

Baaby!'s picture
Baaby!

If you don’t know you are not in the know.

BJ's picture
BJ
102 pencils

it wasn't done by vw like the terrorist ad that was done in the vw polo that wasn't done by them. Its a scam

I Know What DHP means!'s picture
I Know What DHP...

The difference is that the VW terrorist was actually a great spot and this one is sht. Also, why is the agency posting credits on a phantom spot?

Sir laughalot's picture
Sir laughalot

Here's how the brainstorming went for this spot. Click on link below :p

http://www.puppetagency.com/puppet_episode_8.html

Guest's picture
Guest

That was great! Now I understand how such a spot happens.

tseug's picture
tseug

jajajajaja The making of "VW Da Sht"

Temple's picture
Temple
10293 pencils

This is still shit after 3 years.

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