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Volkswagen Jetta: Butcher

Since the impulse buy is familiar to most shoppers, communicating the brand’s message was easy. Executing the creative idea, however, was much trickier. Key to the spot’s believability was finding a location where two cars - at roughly 3,000 pounds apiece - could be hung from the wall or ceiling. Since Volkswagen Canada’s spots avoid using computer graphics as a way to reinforce Volkswagen’s authentic style, a very large space was needed.

The stables of a downtown Toronto historical castle, Casa Loma, were eventually discovered and booked for the shoot. The stables provided a quaint space with high ceilings and authentic style details, like the subway-tiled walls so common in traditional food markets, which were a perfect backdrop for the concept of the shoot.

Advertising Agency: Red Urban, Canada
Executive Creative Director: Christina Yu
Art Director: Liam Johnstone
Copywriter: Sarah DiDomenico
Broadcast Producer: Anna Tricinci
Integrated Producer: Terri Vesgo
Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films
Director: Jean-Michel Ravon
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
DP: John Houtman
Production Designer: Michael Walker
Editorial Company: Rooster Post
Editor: Paul Jutras
Post Production: Track and Field
Online Compositor: Ernie Mordak
Music and Sound Design: The Eggplant
Music Producer: Adam Damelin

4 comments

kleenex's picture
kleenex
34089 pencils

oh man.......

Temple's picture
Temple
10845 pencils

lol, nice

Rob71's picture
Rob71
377 pencils

Yeah, this is ho hum for VW. Not really as clever as it could have been. Shame.

andylefty's picture
andylefty
4539 pencils

The British ones work a bit better.

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